Merkle Inc. has published a new white paper ‘Rebuilding Your Digital Messaging Strategy’ to help marketers innovate their marketing campaigns for better results.The Merkle team says, “As of July 2021, millennials and Gen Zers accounted for 40 percent of the population. That’s 40 percent of consumers who grew up with phones in their hands, expect brands to be open and transparent with them, and value the entire brand experience as much as the product itself.With these new generations rapidly growing in their buying power, marketers must reimagine how their brand engages with... [...]

By understanding your competitors’ content marketing strategies to engage their audiences and drive interest in their products or services, you can make required changes to your own content marketing approach.Semrush contributor Margarita Loktionova has published ‘The Ultimate Guide to a Competitive Content Analysis’.She says, “Ultimately, a competitive content analysis will help you stay one step ahead of your competition. It will ensure that any content you create is unique and valuable for your target audience. And doing a competitive content analysis is not as difficult... [...]

A customer journey map is a visual representation of the customer journey. It helps you tell the story of your customers’ experiences with your brand across all touchpoints.Watch HubSpot’s latest video ‘How to Make an Effective Customer Journey Map in Under an Hour’ to learn about creating customer journey maps.The HubSpot team says, “These free Customer Journey Map templates offer a proven customer-centric planning technique that helps businesses of all sizes visualize how customers engage with their brand. This is essential for optimizing the customer experience... [...]

A newsletter is an email that offers readers and fans who subscribe a list of your most interesting content, announcements, and promotions. It can be helpful for keeping audiences in the know and also in gaining traffic.By publishing email newsletters, you can closely promote your products and services to the relevant audience.HubSpot contributor Ginny Mineo has published an article highlighting 11 tips to create an email newsletter people actually read.She says, “Want to ace your new email newsletter project, or rejuvenate an old one? Beloware 10 things you need to make sure to do. And... [...]

Persuasion is the key to your content marketing success. By moving closer to your audience, you can appeal to their emotions and achieve desired marketing goals.Copyblogger’s Brian Clark has shared 10 timeless persuasive writing techniques to boost your marketing.He says, “If you’ve ever wondered why some blogs turn into businesses, and others stay hobbies, it’s likely because the blogger has studied persuasive writing.Nothing’s more disappointing than having great blog post ideas that no one pays attention to … learning how to write a good blog post that persuades not... [...]

Reels are short, entertaining videos on Instagram where you can express your creativity and bring your brand to life. Reels allow you to collaborate with the community and discover new ideas.Search Engine Journal contributor Amanda DiSilvestro has published a comprehensive article on how to use Instagram Reels for business.She says, “A few minutes perusing Instagram Reels will quickly reveal ongoing trends among users.These can be audio clips, remixed videos, or signature tracks that play in the background.Jumping on the trend train can help your video get more views and allows your... [...]

Search Engine Journal has published a new episode of Search Engine Journal Show podcast ‘The Importance of First Party Data Activation’ featuring Brent Ramos.Loren Baker says, “Cookies going away in Chrome?They already have been eliminated from the most popular browser on the mobile market – Safari.How does this affect marketing & sales? What about Shopify merchants?Brent Ramos, Product Director at Adswerve, joined me to discuss incremental measurement in ecommerce and beyond.We talked about the importance of first-party data and the possibility of losing a lot of the... [...]

Content Marketing Institute hosted ‘Demand Generation Summit’ webinar sessions on May 18-19, 2022. It is available on-demand now.The CMI team says, “It seems the demand generation landscape is evolving every day. Whether it’s changes in data protection laws or the growing list of new tools to consider in satisfying sales’ insistence for higher quality leads, it’s no doubt a head-spinning time for content marketers!Join us for our fifth annual Demand Generation Summit where we’ll dig deep on topics to help you generate higher caliber opportunities and deliver measurable... [...]

While running an online business, you need a dynamic payment processing service. It should be a hassle-free experience for your customers to make payments.HubSpot contributor Hailey Friedman has published an article on how to accept payments online highlighting seven payment processing providers.She says, “Here’s a look at some of the advantages payment processing software will bring to your business.1. ConvenienceConvenience is one of the main factors that influence conversion rate. The more steps a customer has to take to make a payment, the more likely they are to abandon their... [...]

Broken link building is one of the most popular link-building tactics around. Broken link building is where you find a dead page with backlinks, create a similar page, then ask people linking to that page to link to you instead.Ahrefs has published ‘Broken Link Building: The Complete Guide’ to help you understand broken link building.Joshua Hardwick says, “Broken link building is a four-step process.Find broken pages with backlinksVet the backlinksCreate a replacement pageDo outreach1. Find broken pages with backlinksIt’s impossible to find highly linked broken pages... [...]