Reels are short, entertaining videos on Instagram where you can express your creativity and bring your brand to life. Reels allow you to collaborate with the community and discover new ideas.

Search Engine Journal contributor Amanda DiSilvestro has published a comprehensive article on how to use Instagram Reels for business.

She says, “A few minutes perusing Instagram Reels will quickly reveal ongoing trends among users.

These can be audio clips, remixed videos, or signature tracks that play in the background.

Jumping on the trend train can help your video get more views and allows your team to insert your message or products into content that is already popular among users.

Create Authentic Content

To appeal to your target audience, find a balance between looking like a professionally curated video and coming across as an ad.

Authentic content is the key to engagement that draws users to platforms like Instagram in the first place.”

How To Use Instagram Reels for Business

Search Engine Journal

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