HubSpot has made available a crash course on ‘How to Be Really Good at Marketing in 2020’. This 15-part video course teaches marketers to use bots, live chat and Facebook messenger for marketing.The course features the following videos:What is future of marketing?Why forms aren’t dead yetHow to use live chat at different stages of the funnel5 Ways to get more messages on FacebookTo bot or not to bot17 Businesses winning with bots.To learn more about this crash course, follow the link given below.How to Be Really Good at Marketing in 2020HubSpot [...]

HubSpot has published the social media content calendar template for marketers. The calendar can be helpful in planning and scheduling you content marketing process on the social media.With it you can plan content marketing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+.Talking about the template, Lindsay Kolowich says, “To make social media content easier for companies to plan and schedule across the accounts they manage, we created a social media content calendar template. And recently, we updated to be better, faster, stronger, and just generally prettier.You... [...]

This podcast published by Marketing Week team aims at informing the marketers on how tech developments such as bitcoin, blockchain, virtual reality have impacted the marketing domain.The MW team says, “As a marketer it can sometimes be a challenge to identify which of the latest tech is going to make a real impact on your business. Is blockchain the future? Should you invest in virtual reality? Will 5G turbocharge your brand?In the latest Marketing Week Explores podcast features editor Lucy Tesseras, senior writer Charlotte Rogers and reporter Ellen Hammett explore what the latest developments... [...]

The Marketing Week team has published a podcast on ‘How the industry is looking to get more diverse young people into marketing’. This podcast aims at informing brands on the value of having dynamic young people in the marketing teams.The MW team says, “In the latest episode of the Marketing Week Explores podcast we dig deeper into the initiative, its objectives and how marketers can lend their support to help the industry avoid a talent crisis.Join senior writer Charlotte Rogers as she talks to Ritchie Mehta, dean and managing director of the School of Marketing, Mark Evans,... [...]

The Content Marketing Institute columnist Jodi Harris has shared some useful checklists, tips, and templates to help marketers improve their content marketing in 2019.Harris says, “Everything you do as a content marketer should flow from a deliberately constructed content marketing strategy. This includes determining how to model your content operations as well as outlining why you are creating content (your purpose), who you want it to reach (your audience), and the expected impact of your content efforts on the business (your goals).Choose a content business modelThink of your strategy... [...]

Advertising on YouTube is one of the best ways to reach out the video surfers. As video is one of the most effective marketing tools, most brands prefer to advertise over it.Marketing Land contributor Bruce Budkofsky has shared six steps to help marketers maximize their YouTube advertising.Budkofsky says, “Leading the pack when it comes to where brands are spending is YouTube. Twenty percent of online video advertising is spent on YouTube. It’s easy to plug-and-play YouTube into your online video plan, but how do you truly maximize your advertising on the platform?Understand YouTube... [...]

Innovation is the key to achieving your marketing goals and improve sales. The new technologies such as Artificial Intelligence (AI) have made it possible to establish close connections with the customers and get more sales.ReadWrite contributor Brad Rencher has shared four tips to help brands improve their marketing and sales.On delivering a great customer experience, Rencher says, “Today, no single department owns the customer experience; it’s everyone’s job. But too often, customer experience responsibilities get delegated, diluted, and divided between a variety of stakeholders,... [...]

Recode contributor Rani Molla has published 14 charts featuring 2018’s tech trends and tribulations.Molla says, “There’s been a lot to keep track of this year. We’ve endured disasters both natural and man made, political polarization and the relentless encroachment of big technology companies. Some might say 2018 was even crazier than 2017. Before we leave it behind, here’s a look back at 2018’s tech, tribulations and trends in charts.Amazon’s HQ2 contest played on our emotionsThis is the year Amazon stole the news cycle with its nationwide contest — or con — for a... [...]

Reaching out the customers, understanding them and treating them in the right manner can help your brand move close to them and retain them for a longer period.Forrester has published a new podcast on ‘How To Unlock Seamless Customer Experience’ featuring Jennifer Wise, Principal Analyst.About the podcastIn a seamless customer experience, a user interacts and comprehends with no extraneous effort. This sounds good in theory, but in reality, it’s hard. And there are several factors that create seams that are beyond our control.In this episode, Principal Analyst Jennifer Wise discusses... [...]

Delivering a greater customers experience (CX) has become an agenda for almost all the brands as it plays a key role in both generating more sales and customer retention.According to a Forrester prediction, in 2019 20% of brands will throw up their hands and stop trying to win at CX.Forrester has published a new podcast with the title ‘Should You Give Up On CX? A Look At Your Much-Worse Alternatives To CX Excellence’ featuring Harley Manning, Vice President and Research Director.About the podcastIn this episode, Vice President and Research Director Harley Manning explains that,... [...]