HubSpot has listed 17 Google marketing tools  that the marketers should be using. Pamela Vaughan says, “You may have heard of this little thing called Google. You know, where 3.5 billion searches for information are made per day?But Google is more than just a search engine. So much more.In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you’re a marketer.17 Helpful Google Marketing Tools for Business1. Google My BusinessWant to get yourself some free advertising on Google? I kid you not — it’s a... [...]

YouTube is a great platform that helps you showcase your creativity and get paid off. With multiple optimization options it is quite simple to make money with quality videos.Entrepreneur contributor Jason M. Rich has shared some useful tips on YouTube video monetization.Rich says, “According to Google, “Paid product placements are defined as pieces of content that are created specifically for a sponsor, and where that sponsor’s brand, message or product is integrated directly into the content. A typical example of a paid product placement is one in which a marketer pays a... [...]

In the online world it is an easy task to start a small business and promote it. But if you want to achieve new heights you need to experiment, learn and implement new strategies.Entrepreneur contributor Kimberly de Silva has shared seven tips to help small businesses succeed.Silva says, “Marketing is important to every business’ survival, whether it’s for the local business up the street or the mega-corporation that spreads across all continents. Unfortunately, for the former, marketing is often put on the back burner, as a small-business owner has so many other things to deal with.1.... [...]

The Entrepreneur magazine team has published a video on ‘Why Creating Your Brand Must Go Beyond Marketing’.The Entrepreneur team says, “Laura Goldberg, CMO of LegalZoom, discusses the CMO position and her personal experiences since taking on the role. A chief marketing officer’s job description has changed with technology and society, and a good CMO can evolve with the times. For example, Goldberg talks about how important brands are today — how creating a brand that people trust and like, rather than just use — is incredibly important. It’s why she says... [...]

Our website is the gateway to new prospects and customers. With the rise of artificial intelligence and chatbots is has become easier for the businesses to give a greater touch of personalization to their sites.To help marketers improve their sites using information architecture, Marketing Week contributor Ben Davis has shared a useful article.Davis says, “One of the great tropes of modern marketing is a tendency for the industry to get distracted by shiny new things, sometimes at the expense of sound strategic thinking.The hype around some digital technologies can be exactly that –... [...]

Email is the backbone of any marketing agency as it is seen as a reliable tool from both the ends. Continuous efforts by the marketers can help make it work at its best.The Marketing Week columnist Tina Desai has shared four tips to help marketers improve their email marketing efforts.Focusing on personalisation and email marketing, Desai says, “Better personalisation of email campaigns is top of the wish list for marketers, according to Econsultancy’s report, but for many the promise of 100% personalisation “remains a distant prospect”. Marketers believe it is a huge challenge,... [...]

The Digital Marketing Depot webinar replay on ‘Omnichannel Personalization at Scale: How leading brands drive sales across channels’ is available.The DMD team says, “Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your email or visit your website, they expect personalized messaging – no matter which device they’re on.How do you reach these moving targets with a personalized message that resonates with their needs in the moment? What’s the secret to cultivating customer relationships... [...]

Amazon product advertisements (Amazon Marketing Services) help brands improve their sales. It is a great way to promote your products and get them sold.Econsultancy columnist Oren Stern has shared three tips to help marketers optimize their Amazon product ad campaigns.Stern says, “AMS offers three different advertising units – Sponsored Product Ads, Headline Search Ads and Product Display Ads. Here are some insights and recommendations based on our experience of working with some of the world’s leading brands and agencies.1) Getting granular with Sponsored Product AdsThe common... [...]

Whatever your job there are times when things aren’t going well. You aren’t seeing the progress you hoped for and are wondering if things will ever get better.Solopreneur online marketers feel this more often that most, I suspect. We often work alone we don’t really know our customers or our suppliers and some days no sales are coming in.In times like these, you need to find ways to stay optimistic and charged up enough to keep doing the things that will eventually bring the success you are looking for.Rachel Rofe and her team decided a while back to investigate this phenomenon... [...]

The Search Engine Land has reported that the Bing ads feature price extensions to help searchers make their transitions quicker.says, “Bing Ads announced the rollout of price extensions on Wednesday.Price extensions appear in text ads that appear in the top spot in mobile and desktop search results. Advertisers can use them to show prices for products or services and include up to a 25-character description with each extension. One price extension is visible from the ad, and a “view more items” drop-down displays three additional listings.Price extensions can be set up in the Bing... [...]