Stefany Zaroban says, “In the just-released 2016 Digital Marketing Series, Internet Retailer—for the first time ever—scores web merchants on their effectiveness in driving sales and traffic from the main online marketing channels—social media, email, and paid and natural search.With e-commerce accounting for all of the growth in retailing last year and then some, it’s no wonder the competition is fierce among e-retailers to get noticed by online consumers. Evidence is mounting that merchants are pouring more time and money into their digital marketing programs to acquire customers... [...]

Greg Sterling says, “Foursquare began as a “check-in app” and later evolved into a Yelp competitor. More recently, it has introduced location intelligence and become an ad platform for brands, relying on its first-party data for targeting.Now, the company is introducing a formal product to measure the offline impact of online or traditional media advertising. Foursquare is calling its new product “Attribution.” The beginnings of that offering were on display last fall in the company’s prediction of iPhone sales, based on foot traffic volumes to Apple Stores:With all eyes on the... [...]

Max Altschuler says, “Once you start getting on the phones, you need to prepare psychologically. In this post, I want to share some interesting pieces of advice for running successful sales calls that are outside the norm.Want to sell better? Click here to get HubSpot’s free CRM software for the tools you need.The first three sales techniques are excerpted from an excerpt from an article by my friend Vanessa Van Edwards who runs a behavior research lab and focuses on helping salespeople navigate behavioral cues. She calls it Science of People. The last three selling techniques are... [...]

Olivia Dello Buono says, “New to email marketing? Or maybe you’re a seasoned pro looking to share the tips you’ve learned along your journey. Either way, yesterday’s #emailchat was the place to be.We asked the AWeber community to share their tips and guidelines for sticking to email marketing best practices. Josh, our Best Practices Manager, was there to share his expert advice with everyone. From subject lines to responsive email, we covered the spectrum.Missed out on the chat? Here are the 7 email marketing best practices that everyone should know:1. There are lots of ways to grow... [...]

Jeff Rajeck says, “From the news, you would think that Asian countries are on the verge of shutting themselves off from the rest of the world.For example:– Indonesia recently banned 477 websites, including Tumblr.– China blocks Google, Facebook, Twitter, and many other Western sites using the ‘Great Firewall of China’.– And because of licensing issues, TV and movies which are widely available in North America and Europe are inaccessible in Asian countries”.What are VPNs & why are they so important in Asia?‘Econsultancy’ Blog [...]

Liz Willits says, “Imagine spending hours writing the best email subject line in history but leaving no time to write the content of your email. That’d be bad planning, right? Although you have an amazing subject line, it doesn’t really matter. You’re missing a huge part of your email: the content.Without planning, this same thing can happen with your overall email marketing strategy. You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you send your email series to subscribers that aren’t ready to buy your... [...]

Scott Shane says, “Email is a great marketing tool. A study by the global information services company Experian found that companies generate more than $44 in email sales revenue for each dollar of email marketing expense. That’s a massive return.There’s just one problem. Customers are getting inundated with sales emails, and fewer of them are clicking through. In the first quarter of 2014, the average email click through rate was 4.3 percent, down from nearly 7.5 percent in the third quarter of 2006, the Epsilon Email Trends and Benchmark Report shows.For MailChimp the numbers are... [...]

Ken Bowen says, “Editor’s note: I would like to extend a heartfelt apology to those of you who experienced difficulties streaming portions of today’s special live Web clinic. We’re working to identify the problem, determine why it effected some of you but not others and prevent it from happening again in the future. In the meantime, the video replay is now available!This is Ken Bowen, reporting live from the Bellagio hotel in beautiful Las Vegas for MarketingSherpa Summit 2016. For over a decade, Email Summit has been one of the most exciting weeks of the year for email marketing... [...]

Vadim Sirbu has released a new eCommerce solution, BigSales Generator. This new software is a complete tool for building your eCommerce sites. Sirbu knew that most people don’t have the training or skills to do heavy-duty technical work, so he designed Big Sales Generator as a tool that can be used by ordinary, non-technical users.So, fortunately for all of us, this makes your sites easy to set up and easy to maintain. You package contains all the information you need in order to succeed in building your online business with this software. You get your marketing plan, your content and... [...]

DMD team says, “Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketers produce, distribute and optimize well-defined content assets — including blogs, email, infographics, landing pages and videos — to create deeper prospect engagement and contribute to business goals and bottom-line results?On Thursday, March 10, join Rachel Rosin, Act-On Software’s Web and Content Optimization Manager, and Travis Piepho, Founder and Partner at Prospectr Marketing, as they offer practical solutions to these content... [...]