Liz Willits says, “Imagine spending hours writing the best email subject line in history but leaving no time to write the content of your email. That’d be bad planning, right? Although you have an amazing subject line, it doesn’t really matter. You’re missing a huge part of your email: the content.

Without planning, this same thing can happen with your overall email marketing strategy. You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you send your email series to subscribers that aren’t ready to buy your product yet, you’re wasting your time.

You need a start-to-finish plan for connecting with your subscribers”.

Understanding the Marketing Funnel: 5 Strategies to Improve Your Email Marketing

Aweber Blog

Sharing is caring