The latest ‘Econsultancy’ blog post is titled “The worst content marketer in the world?”.Doug Kessler says, “Everyone thinks content marketing is the only way to win a market.Here’s a little story that might disprove that.I hate naming names, but there’s a company out there which just doesn’t get content marketing.It’s a big tech company with excellent products. But it hasn’t yet figured out that people really don’t care about products”. The worst content marketer in the world? ‘Econsultancy’ Blog [...]

The latest article on HubSpot blog is titled “The 7 Personalities Every Successful Social Media Manager Has”.John Bohini says, “There aren’t many instances in our professional lives where having multiple personalities is seen as a positive trait.After all, it spawns dishonesty, deceit, and fosters a tense environment often filled with animosity”. The 7 Personalities Every Successful Social Media Manager Has HubSpot [...]

The latest article on ‘Website Magazine’ is titled “Analyze Your “Search Footprint” with Google’s Paid & Organic Report”.Pete Prestipino says, “Google has released a new report that will enable digital marketers to analyze and optimize their total search footprint, comparing performance for a query when you have either an ad, an organic listing, or both appear on the search results page.The report, available only to those with an Adwords account, will prove useful in understanding the interaction between paid and organic search and whether there is some overall... [...]

The latest post on ‘Mashable’ is titled “Facebook’s Market Cap Tops $100 Billion”.Seth Fiegerman says, “The social networks’s market cap topped $100 billion Monday, peaking at around $101 billion in early trading, according to data provided to Mashable by FactSet.Facebook had been valued at $100 billion on the second market in the month prior to going public in May 2012. The company initially raised $16 billion from its IPO, valuing it at just more than $104 billion. However, its market cap declined rapidly in the following months“. Facebook’s Market... [...]

The latest ‘Econsultancy’ blog post is titled “Eight physical product landing pages to inspire you in your next project”.Peter Meinertzhagen says, “I was recently trying to put together some examples of good landing page design and found there was a lack of blog posts looking at physical products in particular.There are lots of blog posts about designing effective landing pages, and case studies of websites that are doing it right, but nearly all of the examples given were of landing pages for software or service products.Yes, you can apply many of the same principles... [...]

The latest article on HubSpot blog is titled “Brilliant Little Hacks to Make Your Blog Way More Personal”.Pamela Vaughan says, “The age of context is among us, folks. If you haven’t been beaten over the head with this message yet, context marketing is all about providing the right content to the right visitors at the right time.But according to a survey report from Yesmail Interactive and Infogroup Targeting”. Brilliant Little Hacks to Make Your Blog Way More Personal HubSpot [...]

The latest post on ‘Copyblogger’ Blog is titled “The Art of Writing Great Google+ Posts”.Demian Farnworth says, “There’s no denying it: we love Google+.Sure, we’ve made hay over other social networking sites like Twitter, Facebook, and Pinterest. That’s because it’s smart to be where your audience is … to engage them there, and then direct them back to your own digital property.But Google+ is something different”. The Art of Writing Great Google+ Posts ‘Copyblogger’ Blog [...]

MarketingExperiments is hosting a webinar on Wednesday, August 28 at 4.00 pm EDT. The topic of the webinar is “Can I Test More Than 1 Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions”.MarketingExperiments team says, “A/B testing on the Web has become incredibly sophisticated in the last few years. New software makes it easier than ever to have a test up and running on your site. Still, a software program can only take you so far, and many marketers find themselves with questions.In our next Web clinic, statisticians and testing experts from... [...]

James Francis is hosting a webinar on Monday, August 26 at 2.00 pm EST. The topic of the webinar is “How To Create A Profitable Sales Funnel”.Francis says, “On this rare LIVE event I’ll show you…The TRUTH: How Is Money Made Online?How To Structure Your Sales Funnel For Maximum Leads & SalesThe Little-Known Secret To Creating Squeeze Pages That Convert Prospects Into Subscribers, And Subscribers Into SalesThe One Simple Rule To Follow Which Almost Guarantees Your Main Offer Will Make Sales Left, Right And CenterHow To Multiply Your Income With A Simple... [...]

The latest ‘Entrepreneurs-Journey’ blog post is titled “How Two Successful Bloggers Make Money In Very Different Ways”.Yaro Starak says, “Last weekend I spent Sunday writing Action Plan 3for my EJ Insider Interviews Club members, featuringDaniel Scocco and Joe Gilder.The action plans are short reports I write that come out once per month to members. I re-listen to the two new exclusive interviews I release that month and write down what I believe are the key”. How Two Successful Bloggers Make Money In Very Different Ways Yaro Starak’s ‘Entrepreneurs-Journey’ Blog [...]