The latest post on ‘Copyblogger’ Blog is titled “How to Build a Lean but Effective Content Marketing Team”.Eric Enge says, “I’ve been speaking to a lot of people aboutcontent marketing lately.A common theme I’m hearing is that folks have decided to execute on their content marketing goals, but they get stuck on the basic questions of how to start. Sometimes they’re not sure what the content should be, where to publish, or how often.Solving those types of questions requires research into the size and nature of the opportunity, and the available budget”.How to Build a Lean... [...]

The latest ‘MarketingExperiments’ blog post is titled “E-commerce: Checkout page test sells 36% more vacations”.John Tackett says, “Identifying and optimizing a few elements early in your sales funnel might give you a few quick wins, but what about the bigger picture of thinking about your entire sales funnel and long-term solutions for fixing the revenue leaks deeper within your checkout process?In today’s MarketingExperiments blog post, we’ll show you a checkout page experiment and two questions that every marketer should contemplate beyond their testing.But first, let’s take... [...]

MarketingSherpa team has released a case study titled “Event Marketing: Zombie-themed campaign nets $1.2 million revenue impact”.David Kirkpatrick says, “Conducting event marketing for a third-party event, at which you are a sponsor, or have purchased a booth, can be challenging when you must adhere to external guidelines, while still finding a way to stand out from other marketers at the event.Stonesoft, a network security company, made sure it stood out at the 2012 Black Hat Briefings, where it conducted a zombie-themed event marketing campaign. This case study covers the... [...]

There are other traffic sources that can bring you marketing success, sources that are easier to work with and less expensive than the best-known traffic sources.You want the most targeted traffic you can get, people who are seeking what your site offers and who are in a buying mood. And you want it as inexpensively as possible. Treasurecoach CheapTraffic shows you six mostly unexplored sources of targeted traffic that can be bought for less than Facebook charges and much less the Google AdWords charges.The authors give you lifetime support and updates, and they say “we will add new traffic... [...]

The latest ‘Aweber’ blog post is titled “How to Email During a Disaster — Without Alienating Your Customers”.Amanda Gagnon says, “The last few days, Hurricane Sandy swept the East Coast of the United States.She took down trees. She took down power lines. She even took down a few businesses’ email campaigns, at least a notch or two.Those businesses leveraged the superstorm in their emails in ways their readers didn’t approve of. By contrast, other businesses’ emails on Sandy-related subjects were appreciated“.How to Email During a Disaster — Without Alienating Your CustomersAweber... [...]

Armand Morin is hosting a webinar on Thursday, November 1 at 3.00 pm EST. The topic of the webinar is “6 Figure Business Model You Can Run  From Home Even If You Have Zero Skills”.Morin says, “Join me on the webinar and we promise to show you a revolutionary way to build a 5 or 6 figure business with little work. If there’s anything close to a magic bullet…This is it. Most internet marketers struggle with “What do I sell”, and “Who do I sell it to”. Well struggle no more. What if I told you this system requires:No Product CreationNo Traffic GenerationNo... [...]

Lyris Inc. has released the ‘Field Guide to Digital Customer Engagement’.Lyris Inc. team says, “In 2011, over 300 billion emails and 200 million tweets were sent every day, and over 60 million Facebook updates are posted daily. The massive proliferation of data generated through social, email, mobile, and other interactive channels requires digital marketers to re-examine what we think we know about our customers, and challenges us to re-evaluate how best to engage them.So how do you put the customer at the center of your messaging initiatives and integrate your digital marketing... [...]

Helping offline businesses get online can be a lucrative business, but it can also be hard to get started. Typically, starting requires cold calling to local merchants who need to create an online presence. Many are too busy. Many are too skeptical. And many are too reluctant to commit money to a project.But there is a better (and easier) way. Provide obvious value to a business owner and they no longer see you as a pushy sales rep. You’re a helper and you can become an adviser. When you do, they get to know you, like you can ultimately trust you. At this point, you can offer them a contractual... [...]

Matt Bacak is hosting a webinar on Thursday, November 1. The topic of the webinar is “Discover a Proven, But Little- Known System To Tap Into Your Niche Market, Bring in More Leads, Sell More Products and Explode Your Internet Sales”.Webinar DetailsOrganizer: Matt BacakTopic: Discover a Proven, But Little- Known System To Tap Into Your Niche Market, Bring in More Leads, Sell More Products and Explode Your Internet SalesDay/Date: Tuesday, October 30Register for webinar details.‘Discover a Proven, But Little- Known System To Tap Into Your Niche Market, Bring in More Leads, Sell More... [...]

The latest article on ‘Website Magazine’ is titled “Focus on Time Watched in YouTube Optimization”.Pete Prestipino says, “The Web’s interest in leveraging video is accelerating. To maintain its usefulness to marketers however, there will need to be even greater access to “interaction data”. The reason? Success on YouTube is no longer solely about the number of views. When it comes to ranking videos today, YouTube  takes information including “time watched” and “annotation clicks” into account as well”.Focus on Time Watched in YouTube OptimizationWebsite... [...]