The latest article on  ‘Marketing Land’ is titled “Top 11 Email Marketing Columns For 2013”.Pamela Parker says, “What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring furtherFollowing, you’ll find the top 11 columns — this is our content contributed by expert practitioners of email marketing — published in 2013, as measured by pageviews on Google Analytics.... [...]

The latest article on  ‘Marketing Land’ is titled “Why Social Media Marketers Need To Follow The Weather”.Steve Olenski says, “Before I get to the reasons why social media marketers need to follow the weather, let me state for the record that this all comes with the caveat that the predicting of weather patterns is not an exact science. I say this having just experienced this inexactness, if you will. A few weeks ago, a mere dusting was predicted for my neck of the woods, Philly, and we ended up getting a near blizzard.So, with that in mind and with the warning... [...]

The latest article on  ‘Marketing Land’ is titled “Why Content Strategy Is Foundational To Real-Time Marketing”.Rebecca Lieb says, “When the curtain went up on the Emmy Awards, HBO was ready.As usual, the cable network was nominated for a plethora of awards. Naturally, there was no way of knowing who, or what programming, would win which categories. At the same time, there were plenty of knowns: those shows, actors, directors and talent who were nominated in each category.So, the social media team, led by VP of Digital and Social Media Sabrina Caluori, sprang... [...]