The latest article on  ‘Marketing Land’ is titled “Apple: People Spent $10 Billion On Apps In 2013”.Greg Sterling says, “Apps have turned into a nice little business for Apple. This morning the company issued a press release stating that app store users spent more than $10 billion on apps and digital content for the iPhone, iPod Touch and iPad in 2013.Under its 70/30 rule, Apple would have kept roughly $3 billion of that revenue.In the month of December alone the company said that users spent more than $1 billion and downloaded three billion apps. Overall, Apple... [...]

The latest article on  ‘Marketing Land’ is titled “Yahoo Aims To Simplify Ad Buys With “Yahoo Advertising”, Brings Tumblr Into The Fold”.Ginny Marvin says, “Yahoo announced several new advertiser initiatives during CEO Marissa Mayer’s keynote at CES in Las Vegas today.  The company is putting an umbrella over its disparate ad formats and buying gateways called “Yahoo Advertising”. The aim is to give media buyers and advertisers closer to a one-stop-shop for Yahoo ad inventory to make buying Yahoo ads more appealing. The ad platform is backed by Yahoo’s... [...]

The latest article on  ‘Marketing Land’ is titled “Merging Massive Data Sets”.Claudia Perlich says, “You have a hot date lined up and your eyes are set on the perfect little black dress (LBD) to buy from a local store. Just one small caveat — it’s a bit pricey and not really in your budget. Now, you have a few options: beg your mom to chip in, bite the bullet and live off of bread until your next paycheck, try finding the dress discounted online, or hope that the dress goes on sale before your date.For these options, there are a number of relevant pieces of... [...]

The latest article on  ‘Marketing Land’ is titled “How Gmail Improved Security & Email Analytics by Caching Images”.Tom Sather says, “Google officially announced that images in Gmail would be enabled for all webmail users on December 12th (with iOS and Android Gmail apps following suit sometime in January), regardless of whether or not the recipient clicked “display images below.” This change should prove to be a boon for email marketers, but not without some tradeoffs.“Images Off” A Matter Of SecurityHTML emails — specifically, scripts, images... [...]

The latest article on  ‘Marketing Land’ is titled “Google’s Eric Schmidt: “Mobile Has Won””.Greg Sterling says, “In an “ask a billionaire” interview with Bloomberg, Google Executive Chairman Eric Schmidt makes a number of predictions about the coming year and beyond. Among them he says, “Mobile has won.”What does he mean? The simple meaning of his remark — and the one he intends — is that there are more tablets and smartphones being sold than consumer PCs now. Schmidt also makes the relatively safe assertion that almost all consumers will have... [...]

The latest article on  ‘Marketing Land’ is titled “Creating Fatigue-Proof Retargeting Ads”.Mona Elesseily says, “Web surfers aren’t going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message, pursue a theme, or even tell a story with multiple creative units, especially if impression frequency per user is more than a couple times a day.As there are many elements to consider, it will likely take a few attempts and/or iterations before finding winning ads. In this article, I’ll provide several pointers... [...]

The latest article on  ‘Marketing Land’ is titled “Top Columns On Marketing Land In 2013”.Pamela Parker says, “What were the hottest subjects for discussion and exploration among digital marketers in 2013? Looking back at the year in contributed columns, we’d deduce that mobile marketing, changes at Google, LinkedIn developments, and programmatic media buying were top of mind.On Marketing Land, we published columns contributed by practitioners in a variety of disciplines: Email Marketing, Analytics & Marketing, Content Marketing, Social Media Marketing, Mobile... [...]

The latest article on  ‘Marketing Land’ is titled “10 New Year’s Resolutions For Marketers”.Scott Brinker says, “It’s the Eve of a New Year. Aside from the celebrations, it’s a fine time to spend a few minutes contemplating goals for the New Year ahead.For us marketers, perhaps the single biggest perennial challenge we face (aside from getting a little more exercise) is keeping up with the phenomenal pace of change in our profession. We must continuously stoke our curiosity and be willing, even eager, to experiment with new ideas.So I humbly offer ten suggestions... [...]

The latest article on  ‘Marketing Land’ is titled “Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks”.Greg Sterling says, “According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be “diversifying” their social media usage.According to new Pew survey findings out this morning, “42 percent of online adults use two or more [  ] social networks.” Among... [...]

The latest article on  ‘Marketing Land’ is titled “Ten Bold Predictions For Affiliate Marketing in 2014”.Liane Dietrich says, “When it comes to affiliate marketing, 2013 was quite an interesting year. Some of the biggest milestones included arecord-breaking e-commerce holiday season, double-digit network growth, and the closing of the Google Affiliate Network. And let’s not forget about “Cookiegate,” which was sparked when Mozilla announced plans for its Firefox browser to block certain cookies.As we look back on 2013, we can’t help but make educated... [...]