Lead generation is the process of gaining the interest of potential customers in order to increase future sales. It is a crucial part of the sales process of any business. Copyblogger’s Tim Stoddart has published an article featuring 20 call to action examples for generating instant leads. He says, “While your exact copy will depend entirely on your audience and style of business blogging, here are 20 stellar call to action examples to inspire you. From B2B to B2C, there’s a mix of everything on this list. Homepages and landing pages I Will Teach You To Be Rich Ramit Sethi is known... [...]

Lead generation can be expensive, time-consuming, and frustrating… but it’s an absolute necessity. When you do it right, your business can be boosted. MarketingProfs is hosting ‘Lead Generation Friday Forum’ on Friday, June 10, 2022. This forum will feature three sessions: Lead Generation Best-Practices (Learned From 500+ Website Redesigns) Top 3 Ways to Tell If Your ABM Partner Is Outsourcing Your Lead Gen (And Why You Should Care) How to Create Epic Lead Magnets Your Customers Can’t Ignore. Lead Generation Friday Forum MarketingProfs  [...]

Lead generation can be expensive, time-consuming, and frustrating… but it’s an absolute necessity. When you do it right, your business can be boosted. MarketingProfs is hosting ‘Lead Generation Friday Forum’ on Friday, June 10, 2022. This forum will feature three sessions: Lead Generation Best-Practices (Learned From 500+ Website Redesigns) Top 3 Ways to Tell If Your ABM Partner Is Outsourcing Your Lead Gen (And Why You Should Care) How to Create Epic Lead Magnets Your Customers Can’t Ignore. Lead Generation Friday Forum MarketingProfs  [...]

Hosting webinars is one of the most successful tactics to attract your target audience and keep them coming to your website. Search Engine Journal has shared seven useful strategies to use webinars for generating quality leads. The SEJ team says, “The key to a successful webinar that can attract high-quality leads and increase ROI is a thoughtful vision, a solid marketing plan, and an air-tight follow-up strategy. 1. Identify The Audience You Want To Reach As you start planning your webinar, use surveys, online research, past buying behavior, and your registration list to gain a clearer understanding... [...]

Paid social on LinkedIn and Facebook can help you reach your B2B audience, but it takes skill and finesse to run successful campaigns. Search Engine Journal is hosting a webinar ‘How to Make Paid Social Work for Lead Generation’ on Wednesday, October 7, 2021, at 1.00 pm ET. The SEJ team says, “Register now and get ready to discover a better approach to paid social for SaaS brands. During this SEJ Webinar, you will learn: A scalable paid social approach to generating qualified leads for B2B companies that you can put to work for your brand right away. How to overcome uniquely... [...]

We receive our prospects via websites and other marketing tools. It is important to drive them in a way so that they choose to make a purchase. Entrepreneur Magazine contributor Jean Ginzburg has published an article sharing six ways to nurture your leads and create the right customer journey. She says, “Here are six things you can do to build relationships with your leads so they convert into customers. 1. Provide users with educational materials Your leads look to your products for possible solutions to their problems. Prove your expertise and provide educational materials such as how-to... [...]

Paid social on LinkedIn and Facebook can help you reach your B2B audience, but it takes skill and finesse to run successful campaigns. Search Engine Journal is hosting a webinar ‘How to Make Paid Social Work for Lead Generation’ on Wednesday, October 7, 2021, at 1.00 pm ET. The SEJ team says, “Register now and get ready to discover a better approach to paid social for SaaS brands. During this SEJ Webinar, you will learn: A scalable paid social approach to generating qualified leads for B2B companies that you can put to work for your brand right away. How to overcome uniquely... [...]

Exposure Ninja’s Tim Cameron has published a new video ’26 Ways to Earn 100 Leads a Day on Your Website’. He says, “Generating 100 high-quality leads a day sounds like something only large brands can do — but it doesn’t have to be a pipe dream for SMEs. The one thing you need to get to that number is a solid marketing foundation. We’re talking about a clear marketing strategy that meets these requirements: Isn’t overly reliant on any one particular channel Features a good quality high converting offer on your site that increases your conversion rate and lets... [...]

A well-designed landing page helps you to present the information your visitors are looking for. It supports your business goals, improves conversions and boosts your business’ credibility. According to Marketing Land contributor Khalid Saleh, companies having 10 – 15 landing pages have gained 55% growth in the total number of leads. To help you create rewarding landing pages, Unbounce contributor Hayley Mullen has share eight examples of high-converting lead generation landing pages. Mullen says, “Ask and you shall receive, right? Not so much when it comes to your visitors’ email... [...]

Artificial Intelligence (AI) technology helps you to manage and analyze data sets that include multiple data sources in real-time. You can use AI to better understand how your prospects and customers are responding to your offers and plan your future campaign accordingly. G2.com Inc. contributor Andrej Kovačević has shared five ways AI is enabling marketers to improve lead generation. Kovačević says, “Although we’re still in the earliest stages of AI development, there are already a variety of real-world applications for the current technology in the lead generation process. The... [...]