We receive our prospects via websites and other marketing tools. It is important to drive them in a way so that they choose to make a purchase. Entrepreneur Magazine contributor Jean Ginzburg has published an article sharing six ways to nurture your leads and create the right customer journey. She says, “Here are six things you can do to build relationships with your leads so they convert into customers. 1. Provide users with educational materials Your leads look to your products for possible solutions to their problems. Prove your expertise and provide educational materials such as how-to... [...]