The latest MOZ blog post is titled “Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings – Whiteboard Friday”.Rand Fishkin says, “With Google getting better and better at recognizing the true relevancy of pages, we can’t stay focused on keywords. In today’s Whiteboard Friday, Rand explains how focusing on the right topics and being relevant to the right people can drive more valuable traffic than simply ranking for keywords“.Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings – Whiteboard... [...]

The latest MOZ blog post is titled “The Shape of Things to Come: Google in 2014”.Gianluca Fiorelli says, “How will Google evolve after the acquisition of Wavii, Behav.io, PostRank, Grapple, and machine learning and neural computing technologies? Gianluca Fiorelli paints a picture of Google in 2014, based on entity search, semantic, and über-personalization, covering how Google’s recent acquisitions will interact with one another in order to shape our search experience“.The Shape of Things to Come: Google in 2014MOZ Blog [...]