Using Google Analytics, marketers can track AI-driven traffic sources, including chatbots and voice search, to understand user behavior and engagement. It also helps identify high-converting AI-assisted leads, enabling better campaign optimization and ROI measurement.Orbit Media Studios has published a new video, ‘Track AI Traffic and Leads Using GA4’ featuring Andy Crestodina.It covers the following:How to find AI traffic in your GA4 Traffic Acquisition reportCreate a GA4 exploration for AI trafficCreate a RegEx to identify AI traffic referrersCheck your data retention settingsChallenges... [...]

Google Analytics 4 offers advanced tracking capabilities with a focus on user-centric data, enabling more accurate insights into customer behavior across multiple platforms. Its event-based model allows for more flexible and detailed analysis, making it easier to understand the complete user journey.Orbit Media Studios has published a new video ‘How accurate is GA4?’ featuring Andy Crestodina.The Orbit Media team says, “Ever see strange things in your Analytics account? Missing data, anomalies, unexplainable spikes, gaps in the data. That’s because Google Analytics is inaccurate.... [...]

Digital Marketing Institute is hosting a webinar ‘Master GA4: Transforming Data into Actionable Insights’ on Wednesday, March 13, 2024.The DMI team says, “Join us for an insightful two-part live webinar series with SEO and data expert, Chris Coomer of Neil Patel Accel. Chris will walk us through the GA4 interface, showing you tips and tricks that will help you track and analyze your user data, identify areas for improvement, and make informed decisions to drive your business growth.In this live series you will learn how to maximize the creation of custom reports to segment and... [...]

This is a reminder for the SEJ webinar to be held on July 12, 2023.Search Engine Journal is hosting a webinar ‘Utilizing The New GA4’ on Wednesday, July 12, 2023, at 2.00 pm ET.The SEJ team says, “Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track.You’ll learn:How to read reports in Google Analytics 4.How to analyze and utilize the data in GA4.How to make sure GA4 is set up properly.”Utilizing The New GA4Search Engine... [...]

With Universal Analytics (UA) shutting down on July 1, 2023, it’s time to shift gears and get up to speed with Google Analytics 4 (GA4).Search Engine Journal is hosting a webinar ‘Utilizing The New GA4’ on Wednesday, July 12, 2023, at 2.00 pm ET.The SEJ team says, “Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track.You’ll learn:How to read reports in Google Analytics 4.How to analyze and utilize the data in GA4.How to make... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘How to Migrate to Google Analytics 4’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald.The Rank Ranger team says, “Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab.In this week’s episode, our panel discusses how to migrate to Google Analytics 4, including:Steps to migrate to Google... [...]

Search Engine Journal has published ‘Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking’ explaining why you should track offline, phone call conversions in Google Analytics 4.The SEJ team says, “In This Step-By-Step GuideWhy Should You Track Offline, Phone Call Conversions In Google Analytics 4?How Can You Track Advanced Phone Call Analytics In Google Analytics 4?Step-By-Step Guide To Creating Call Tracking Conversion Events In Google Analytics 4.“Google Analytics 4: A Step-By-Step Guide To Offline Conversion TrackingSearch Engine Journal [...]

MeasureMinds Group has published a new guide ‘Advanced Google Analytics 4 (GA4) Tips & Tricks’ featuring useful tactics to use Google Analytics 4.It covers the following:1. User identitya. Blended reporting identityb. Observed reporting identityc. Device-based reporting identityd. The importance of Google Signals2. Google Optimizea. Testing with Google Optimize and GA43. Attributiona. Attribution scopesb. Finding the data from your data-driven attribution model4. Explorationa. How to avoid confusion with attribution5. Standard reports vs. explorations.Advanced... [...]

This is a reminder for a CMI webiar to be held of December 8, 2022. Content Marketing Institute is hosting a webinar ‘The Transition to Google Analytics 4 and What It Means for Content Teams’ on Thursday, December 8, 2022, at 1.00 pm EST.The CMI team says, “At Parse.ly, we’ve also heard complaints around transitioning accounts, getting used to the new UI, and not being able to surface the actionable insights that content creators need to succeed. TLDR (too long; didn’t read)? Google Analytics wasn’t created for content people and GA4 is even worse.Join us for a webinar... [...]

Google has caused headaches worldwide with the deprecation of Universal Analytics, forcing businesses to transition to the new Google Analytics 4 instance by June 2023.Content Marketing Institute is hosting a webinar ‘The Transition to Google Analytics 4 and What It Means for Content Teams’ on Thursday, December 8, 2022, at 1.00 pm EST.The CMI team says, “At Parse.ly, we’ve also heard complaints around transitioning accounts, getting used to the new UI, and not being able to surface the actionable insights that content creators need to succeed. TLDR (too long; didn’t read)?... [...]