Ahmad Raza says, “In a world where buzzwords like Pay-Per-Click (PPC) and banner ads have become commonplace, it might be easy to overlook the fact that generic, targeted online advertising doesn’t convert in every industry. There are situations where a personal touch is required.PPC Advertising Costs Outpace Customer ValueDepending on your market, it may cost too much to acquire a customer via generic PPC advertising.The margins on your products may be razor-thin, or the competition could be so fierce that even with healthy margins, bidding on PPC traffic would be a losing proposition.The... [...]

Abdullahi Muhammed says, “Writing copy is a part of building up your sales platform. It may sound easy to write 500 words about how great your product or service is.The problem is that people don’t realize how powerful copy is. A simple word here or there can make all the difference to whether someone buys or not. One of the aspects of copy that people don’t consider is the difference between a benefit and a feature. A product feature is something that you are going to find in the manual.You’re not selling this to anyone because a lot of people didn’t come to your landing page... [...]

Craig McConnel says, “SEO is a critical consideration for any entity that wants to manage a strong web presence.Anyone that takes SEO seriously understands there’s more to it than selecting a list of keywords and throwing them into content.SEO is research and everything from compelling content to back linking and smart videos.It’s also a task better handled by a team of professionals with an understanding of your goals, industry and search engine optimization.But just how important is it in terms of your budget? It has been estimated that 93 percent of online interaction of... [...]

Margarita Hakobyan says, “After many, many years of discussion about how to market to Millennials, the generation behind them is coming into buying power of its own, and marketers are starting to pay attention.Often called the post-Internet generation, the oldest members of the newest coveted market were born in the mid-1990s.Many of them don’t remember the world before the September 11th attacks, and most of them grew up with a cell phone in their hands.They are the most digital savvy generation, and they grew up on social media. They love selfies and they love authenticity.They... [...]

Nate Kristy says, “Email marketing is a requisite for small businesses in today’s mobile economy.In fact, the Direct Marketing Association estimates that it provides up to a 4,300 percent return on investment.With those kinds of results, small businesses should make sure that every email is earning its keep, and the best way to do that is through testing.There is a multitude of factors that can influence email marketing performance rates. Two of the most common, subject line and send time, should be tested frequently.For example, does your audience respond better to percentages or dollars... [...]

Sami Rusani says, “Selling is an essential skill I believe every entrepreneur should possess.You could have the best product or service in the world, but if you don’t know how to sell it, no one will buy it.Most people learn how to sell person-to-person, which is a must, but few learn the art of copywriting; salesmanship in print. Have you ever been enticed to click on one of the “recommended links,” below an article you just read?Have you ever bought a course, a product or a service online, because the words felt like they described every problem have experience and a solution you... [...]

Gautham Bhadri says, “You’ve heard the warnings time and time again. Trying to spike your traffic numbers by investing in junk visitors from spammy websites isn’t valuable.Not only are you doing your business a disservice, but Google will lay a heavy fist down on your Search Engine Results Page (SERP) rankings.Still, getting people to your pages is hard work. If it were easy, every business would rank number one and have floods of traffic, right? That’s just not possible.Many companies I work with shy away from the traffic metric because they know it’s not easy or cheap to grow.... [...]

Diana Beyer says, “Simply getting someone to subscribe to your email list is a big feat.Unfortunately, your next challenge is even greater. It’s time to turn the subscriber into a loyal customer. Don’t worry, it’s not an impossible task.The key is in applying a personal touch. Remember that the order of your priorities should be:– Relationships first– Content quality over quantity– Providing value in return for subscribing– Conversions as a resultApply these seven tips to your email marketing campaign, and you are sure to earn the conversions you need”.7... [...]

Devon Vocke says, “Simply getting someone to subscribe to your email list is a big feat.Unfortunately, your next challenge is even greater. It’s time to turn the subscriber into a loyal customer. Don’t worry, it’s not an impossible task.The key is in applying a personal touch. Remember that the order of your priorities should be:– Relationships first– Content quality over quantity– Providing value in return for subscribing– Conversions as a resultApply these seven tips to your email marketing campaign, and you are sure to earn the conversions you need”.Tapping... [...]

Jawad Khan says, “If your content marketing strategy doesn’t include video content yet, you need to act fast before you’re left too far behind.Video, without a shadow of a doubt, has become the number one content type when it comes to lead generation and user-engagement.More than 93 percent of marketers are actively using video content, and more than 50 percent believe it has the best ROI among all types of content.According to Phil Tadros, CEO and founder of Doejo a leading brand management and web product development firm, and one of the few featured WordPress.com VIP partners in... [...]