Content Marketing Institute has published a new e-book ‘How 6 Leading Brands Use Content To Win Audiences’. Jodi Harris says, “If you work in content marketing, you’ve experienced the “battle of the brains.” Your creative brain gets excited to develop your next innovative, engaging, and impactful content effort. But your logical brain points to the blank screen and kills the buzz, saying: “OK, hotshot. Where do we start?” When at a loss for actionable inspiration, exploring highly successful campaigns from other brands can push your brain in new directions. The valuable... [...]

Search Engine Journal VIP contributor Kevin Indig has published an article explainng the types of content that works well in LLMs. He says, “My correlation analysis shows that none of the classic SEO metrics have strong relationships with citations. LLMs have light preferences: Perplexity and in AIOs weigh word and sentence count higher. ChatGPT weighs domain rating and Flesch Score. 💡Takeaway: Classic SEO metrics don’t matter nearly as much for AI chatbot mentions and citations. The best thing you can do for content optimization is to aim for depth, comprehensiveness, and readability... [...]

Content marketing in 2025 focuses on AI-driven personalization, interactive content, and immersive experiences. Brands must prioritize authenticity, SEO optimization, and multi-channel strategies to stay competitive. Content Marketing Institute has published a new video ‘7 Laws for the Next Era of Content Marketing’. The CMI team says, “Content marketing has reached another pivotal point in its evolution. Forget educating stakeholders and building audiences from scratch — to thrive in today’s landscape, brands must take a sharper, more strategic, and more ruthless approach.... [...]

Content Marketing Institute has published a new video ‘Tell Stories That the C-Suite Wants To Hear’. The CMI team says, “Thad Kahlow and Rashmi Vittal, executives of the BOL Agency, shared that true story from their client’s during their presentation, Insights and Metrics That Matter: Speak the Language of the CMO, at the Content Marketing World conference.” Content Marketing Institute  [...]

This is a reminder for the Adweek webinar to be held on October 31, 2024. In 2024, content marketing emphasizes personalization, AI-driven insights, and interactive formats to engage audiences more effectively. High-quality, tailored content that addresses user intent remains key to building trust and driving conversions. Adweek is hosting a webinar ‘Embrace ‘Found’ Content for Better Brand Storytelling’ on Thursday, October 31, 2024, at 1.00 pm ET. The Adweek team says, “Now that everyone is a creator, traditional marketing strategies need to evolve. Your brand needs... [...]

In 2024, content marketing emphasizes personalization, AI-driven insights, and interactive formats to engage audiences more effectively. High-quality, tailored content that addresses user intent remains key to building trust and driving conversions. Adweek is hosting a webinar ‘Embrace ‘Found’ Content for Better Brand Storytelling’ on Thursday, October 31, 2024, at 1.00 pm ET. The Adweek team says, “Now that everyone is a creator, traditional marketing strategies need to evolve. Your brand needs a fresh strategy that transforms customers, employees, and communities... [...]

Content plays a crucial role in driving sales growth by educating and engaging customers, building trust, and influencing purchasing decisions. High-quality, relevant content enhances brand visibility, fostering long-term customer relationships that lead to increased conversions. Content Marketing Institute contributor Robert Rose has published an article featuring useful tips to making your content more useful in sales. He says, “As people use AI and other technology to automate even more content — including inter-office communication — I’m seeing more challenges arising from miscommunication... [...]

Impactful content marketing focuses on delivering valuable, relevant, and consistent content that resonates with your audience, driving meaningful engagement and conversions. It builds brand authority and fosters long-term relationships by addressing the needs and interests of your target market. Content Marketing Institute contributor Robert Rose has published an article featuring useful advice on rising above the content noise. He says, “I recently worked with a team at an interactive entertainment company that wanted to use AI to ramp up its short-form article production from 25 to more... [...]

This is a reminder for the DMD webinar to be held on August 15, 2024.  Content marketing is crucial for building brand awareness and trust, as it provides valuable information that attracts and engages customers. It also helps in driving organic traffic and improving SEO, leading to better business growth and customer loyalty. Digital Marketing Depot is hosting a webinar ‘Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automation’ on Thursday, August 15, 2024, at 1.00 pm EDT. The DMD team says, “Join Deloitte Digital and Adobe to explore... [...]

Content marketing is crucial for building brand awareness and trust, as it provides valuable information that attracts and engages customers. It also helps in driving organic traffic and improving SEO, leading to better business growth and customer loyalty. Digital Marketing Depot is hosting a webinar ‘Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automation’ on Thursday, August 15, 2024, at 1.00 pm EDT. The DMD team says, “Join Deloitte Digital and Adobe to explore the Content [R]evolution, and discover how businesses can adapt swiftly... [...]