Emotional targeting in marketing focuses on appealing to customers’ feelings and values rather than just logic. By tapping into emotions like joy, trust, or aspiration, brands can create stronger and lasting connections.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Emotional Targeting: A Proven Path to More Leads and Sales’ featuring Talia Wolf.It covers the following:What Can Emotional Targeting Do for MarketersStep 1:... [...]

Original content is essential for building credibility, standing out from competitors, and engaging audiences with fresh perspectives. It boosts SEO performance, fosters trust, and positions a brand as a unique voice in its industry.Content Marketing Institute contributor Ann Gynn has published an article featuring five ways to let your audience know that you content is original.She says, “Let’s explore five signals that show the reader, viewer, or listener that your brand is committed to originating the work, not leaving it to AI or a curation of others’ content.1.... [...]

In 2025, content marketing is essential for standing out in an AI-driven, competitive digital landscape where personalized, value-rich content drives trust and conversions. It enables brands to connect authentically with audiences, adapt to evolving search trends, and maintain long-term relevance.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘5 Reasons Your Content Is Failing and How to Fix It’ featuring Scott Murray.It covers the following:Why Do Marketers... [...]

In 2025, content marketing success hinges on hyper-personalization and authentic storytelling that resonates with niche audiences. Brands that leverage AI-driven insights to deliver timely, relevant content are leading the digital conversation.Lisa Gately, Principal Analyst at Forrester has published an article featuring useful advice on improving content marketing in 2025.She says, “To stand out in this environment, you’ve got to produce content that gets recognized and reused by the tools your buyers rely on. Here’s what that looks like in practice:Write for reasoning, not just... [...]

Content Marketing Institute has published a new e-book ‘How 6 Leading Brands Use Content To Win Audiences’.Jodi Harris says, “If you work in content marketing, you’ve experienced the “battle of the brains.”Your creative brain gets excited to develop your next innovative, engaging, and impactful content effort. But your logical brain points to the blank screen and kills the buzz, saying: “OK, hotshot. Where do we start?”When at a loss for actionable inspiration, exploring highly successful campaigns from other brands can push your brain in new directions. The valuable... [...]

Search Engine Journal VIP contributor Kevin Indig has published an article explainng the types of content that works well in LLMs.He says, “My correlation analysis shows that none of the classic SEO metrics have strong relationships with citations. LLMs have light preferences: Perplexity and in AIOs weigh word and sentence count higher. ChatGPT weighs domain rating and Flesch Score.💡Takeaway: Classic SEO metrics don’t matter nearly as much for AI chatbot mentions and citations. The best thing you can do for content optimization is to aim for depth, comprehensiveness, and readability... [...]

Content marketing in 2025 focuses on AI-driven personalization, interactive content, and immersive experiences. Brands must prioritize authenticity, SEO optimization, and multi-channel strategies to stay competitive.Content Marketing Institute has published a new video ‘7 Laws for the Next Era of Content Marketing’.The CMI team says, “Content marketing has reached another pivotal point in its evolution. Forget educating stakeholders and building audiences from scratch — to thrive in today’s landscape, brands must take a sharper, more strategic, and more ruthless approach.... [...]

Content Marketing Institute has published a new video ‘Tell Stories That the C-Suite Wants To Hear’.The CMI team says, “Thad Kahlow and Rashmi Vittal, executives of the BOL Agency, shared that true story from their client’s during their presentation, Insights and Metrics That Matter: Speak the Language of the CMO, at the Content Marketing World conference.”Content Marketing Institute [...]

This is a reminder for the Adweek webinar to be held on October 31, 2024.In 2024, content marketing emphasizes personalization, AI-driven insights, and interactive formats to engage audiences more effectively. High-quality, tailored content that addresses user intent remains key to building trust and driving conversions.Adweek is hosting a webinar ‘Embrace ‘Found’ Content for Better Brand Storytelling’ on Thursday, October 31, 2024, at 1.00 pm ET.The Adweek team says, “Now that everyone is a creator, traditional marketing strategies need to evolve. Your brand needs... [...]

In 2024, content marketing emphasizes personalization, AI-driven insights, and interactive formats to engage audiences more effectively. High-quality, tailored content that addresses user intent remains key to building trust and driving conversions.Adweek is hosting a webinar ‘Embrace ‘Found’ Content for Better Brand Storytelling’ on Thursday, October 31, 2024, at 1.00 pm ET.The Adweek team says, “Now that everyone is a creator, traditional marketing strategies need to evolve. Your brand needs a fresh strategy that transforms customers, employees, and communities... [...]