New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. MarTech is hosting a webinar ‘Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand’ on Thursday, August 25, 2022. The SEL team says, “For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, as he shares his process for... [...]

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. MarTech is hosting a webinar ‘Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand’ on Thursday, August 25, 2022. The SEL team says, “For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, as he shares his process for... [...]

Neil Patel has published a new video ‘One Data Point That Will Change How You Do B2B Marketing’ to help marketers improve their b2b marketing. He says, “One data point that’ll change how you do B2B marketing. I own a ad agency called NP Digital, we have 700 plus employees globally and we focus on helping companies grow their traffic and their customer base from the internet.” https://www.youtube.com/watch?v=CeWlh0rEE-8 Neil Patel’s Blog  [...]

The eMarketer team has published a new podcast on ‘How B2Bs Spend Their Digital Ad Dollars’ featuring Jillian Ryan and Oscar Orozc . About the podcast In the latest episode of “Behind the Numbers,” eMarketer’s Jillian Ryan and Oscar Orozco break down estimates for B2B digital ad spending, and some of the market’s key drivers. You can listen the webinar by visiting the link below. How B2Bs Spend Their Digital Ad Dollars eMarketer  [...]