MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The What, Why, and How of Community- and Brand-Building for B2B Marketing’ featuring Mark Schaefer.

George B. Thomas says, “Mark Schaefer, author of Belonging to the Brand: Why Community is the Last Great Marketing Strategy, has a lot of ways to answer that question, and he goes into many of them in Marketing Smarts Episode 534.

It’s the oldest kind of marketing on the planet, he says, because communities give back to the customer instead of asking something of them: “It’s the only kind of marketing people actually want, which is why I say it’s the last great marketing strategy. It was the first marketing strategy. We loved a company because we’d go down the street and the people knew our names and we bought our bread, or our flowers, or our fish, or our shoes.” (25:17)

Get more insights from the conversation with Mark and host George B. Thomas in the full episode, which you can listen to from the link above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode.”

The What, Why, and How of Community- and Brand-Building for B2B Marketing


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