The Attention Economy—How Time Affects Your B2B Marketing Efforts [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Attention Economy—How Time Affects Your B2B Marketing Efforts’ featuring Doug Binder.

George B. Thomas says, “That concept is the catalyst for Doug Binder’s philosophy on experiential marketing. “We have streaming, we have social, we have podcasts and webinars, not to mention all of the binge opportunities….but we still have 24 hours in the day,” he explains.” You have to choose, what’s worth my time, what is going to deliver value to me.”

In Episode 529 of Marketing Smarts, Doug and host George B. Thomas get into content, attention, and the appeal of “choose your own adventure.” Prospects are presented with so much noise, after all—what’s going to get them to listen?

“There’s so much out there, so much noise, just give me what I want,” says Doug. “Don’t waste my time. Get me to what I need and let’s make it a good relationship for both of us.”

That’s the attention economy, and you know you’ve got it right, Doug says, when time becomes irrelevant.”

The Attention Economy—How Time Affects Your B2B Marketing Efforts

MarketingProfs