The Attention Economy—How Time Affects Your B2B Marketing Efforts [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Attention Economy—How Time Affects Your B2B Marketing Efforts’ featuring Doug Binder.
George B. Thomas says, “That concept is the catalyst for Doug Binder’s philosophy on experiential marketing. “We have streaming, we have social, we have podcasts and webinars, not to mention all of the binge opportunities….but we still have 24 hours in the day,” he explains.” You have to choose, what’s worth my time, what is going to deliver value to me.”
In Episode 529 of Marketing Smarts, Doug and host George B. Thomas get into content, attention, and the appeal of “choose your own adventure.” Prospects are presented with so much noise, after all—what’s going to get them to listen?
“There’s so much out there, so much noise, just give me what I want,” says Doug. “Don’t waste my time. Get me to what I need and let’s make it a good relationship for both of us.”
That’s the attention economy, and you know you’ve got it right, Doug says, when time becomes irrelevant.”
The Attention Economy—How Time Affects Your B2B Marketing Efforts
B2B Influencer Marketing—The Good, the Bad, and the Ugly [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Influencer Marketing—The Good, the Bad, and the Ugly’ featuring Mike Allton. George B. Thomas says, “In the B2B business world, traditional B2C influencers such as models and celebrities aren’t necessarily effective. Businesses have to be much more targeted with their audience and choose […]
Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth’ featuring Ashley Faus. George B. Thomas says, “Traditional marketing attribution is all about dashboards and metrics and how inbound affects the bottom line. But thought leadership, says Ashley Faus, is […]
The What, Why, and How of Community- and Brand-Building for B2B Marketing [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The What, Why, and How of Community- and Brand-Building for B2B Marketing’ featuring Mark Schaefer. George B. Thomas says, “Mark Schaefer, author of Belonging to the Brand: Why Community is the Last Great Marketing Strategy, has a lot of ways to answer that question, and […]
A B2B Marketing Deep Dive on AI Foundations, the Future, and More [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A B2B Marketing Deep Dive on AI Foundations, the Future, and More’ featuring Christopher Penn. George B. Thomas says, “In Episode 533 of Marketing Smarts featuring Christopher Penn, he and host George B. Thomas kick things off by discussing just that. “The thing that […]
Comments are closed.
