New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate.

MarTech is hosting a webinar ‘Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand’ on Thursday, August 25, 2022.

The SEL team says, “For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience.

Join Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, as he shares his process for evaluating potential advertising platforms to greenlight. He’ll walk through his personal rubric for assessing a new channel prior to launch, which has helped MNTN nail and scale its own B2B efforts. He will also share the performance metrics he uses to determine effectiveness of those he’s testing—whether it’s a new social channel or even Connected TV.”

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

MarTech


You May Also Like These Topics...

What Does GPT Really Mean for Digital Marketing?, February 9 [Webinar]

Digital Marketing Institute is hosting a webinar ‘What Does GPT Really Mean for Digital Marketing?’ on Thursday, February 9, 2023. The DMI team says, “Curious to learn how ChatGPT and its underlying technology GPT-3 are actually going to impact marketing? Wondering how your job might change? Join us for a live expert discussion with two […]

Sharing is caring

5 Tips for Optimizing Your Google Business Profile [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘5 Tips for Optimizing Your Google Business Profile’ featuring Greg Gifford. The Rank Ranger team says, “Is your Google business profile fully optimized? Today’s guest will help make sure that you’re taking advantage of all the key optimization opportunities that Google Business […]

Sharing is caring

ChatGPT vs. Content Marketing, February 15 [Webinar]

ChatGPT, the new AI-powered tool is in news nowadays. It is to be observed how it empowers the marketing game. Content Marketing Institute is hosting a webinar ‘ChatGPT vs. Content Marketing’ on Wednesday, February 15, 2023, at 2.00 pm PST. The CMI team says, “Join us for “ChatGPT vs. Content Marketing” as we square off […]

Sharing is caring

Building a Better Content Machine: 5 Fundamental Steps, February 8 [Webinar]

Content is the lifeblood of marketing. It’s the most pivotal piece of the brand experience, and because content has never been more critical, marketers need an operational framework to improve their ideation and creation process. Content Marketing Institute is hosting a webinar ‘Building a Better Content Machine: 5 Fundamental Steps’ on Wednesday, February 8, 2023, […]

Sharing is caring
Sharing is caring