Lindsay Kolowich says, “Today is the day you become an inbound marketer. Are you excited? Nervous? Do you have any idea where to start?

If the answer to that question is “no,” fear not — we’re here to make that transition easier for you. You see, the inbound methodology is a type of marketing strategy, but it’s also a philosophy. At the heart of it, you’ll be turning your focus away from company-focused efforts, and more toward customer-centric marketing.

And for it to truly work, you’ll need to become a dedicated student of inbound marketing. The most successful inbound marketers learn skills and create habits in their first 100 days in this new role. To make sure your trajectory is set correctly, we’ve catalogued much of what you’ll need to succeed in inbound marketing. Don’t be scared by the length — remember, this document is one to use over the course of three months.

Learn how to succeed in your new inbound marketing job with the help of this free guide.

Still, it’s not intended to be a complete list of every little thing you need to know — rather, it’s a fairly comprehensive collection of the fundamentals. Your company’s own plan can be tailored based on the goals you need to achieve, but this outline is a good guide to begin with”.

Your First 100 Days as an Inbound Marketer: A Framework for Success

HubSpot

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