‘Marketers are sending fewer emails & getting better open rates’ – Marketing Land
Amy Gesenhues says, “According to SendGrid’s 2017 Email Benchmark report, the average email send rate has dropped from 9.8 sends per month in 2016 to 8.1 in 2017.
While send rates overall were down, open rates increased from 27.3 percent in 2016 to 30.6 percent this year. The click-rate remained nearly the same – with a slight drop from 2.8 percent in 2016 to 2.5 percent in 2017.
The report analyzed more than 50 billion emails from 100,000 senders spread out over 25 different industries.
According to SendGrid’s data, eight of the 25 industries were desktop dominant when it came to how their audiences were consuming email in 2016. This year, only two industries – insurance and government – remained desktop dominant, highlighting the growth of mobile email consumption.
While mobile consumption was up for most of the industries, SendGrid found the health and fitness industry had the highest mobile consumption at 74 percent”.
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