Exposure Ninja team has published a new podcast episode ‘2 Easy Ways to Increase Site Leads and Turbo-Charge Conversions’ featuring Tim Cameron.Listen to the podcast to learn:How to build credibility and trust on your website to encourage interest The benefits of crafting a buyer narrative that sells, and how to do it The true power of social proof when it comes to sellingHow to enhance credibility without any prior experience/testimonials/credentialsTips for getting customers interested in your productHow to build a lead generation tool that works for your brandThe golden... [...]
Archive for the 'Lead Generation' Category
Customer acquisition is one of the most important process in business. Acquiring new prospects and converting them into customers requires continuous efforts.The Business 2 Community contributor Taj Ridgeway has shared 10 steps to help marketers generate more leads and improve their sales.Ridgeway says, “Each type of business has a generally accepted selling cycle, a step-by-step process that starts when you first make contact with a potential prospect and ends (at least for the moment) when you close the sale. If you are in retail, this may all happen fairly quickly; if you sell capital... [...]
With more than 500 million monthly active users, Instagram is an ideal channel for drawing in new leads and converting them into customers. Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘How to Use Instagram to Generate Organic Leads’ featuring Jenn Herman.Stelzner says, “Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads?To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast.Jenn is... [...]
Generating more and more leads is one of the concerns that we marketers have as it helps us to get a portion of those leads that are received.Entrepreneur contributor Chirag Kulkarni has shared four strategies to help marketers generate more leads for their business.Kulkarni says, “Once you’ve defined what qualifies a lead for you, connecting those consumers with your sales reps is the next hurdle to clear. Here are four things your business can do to generate more valuable leads before your team members dial a new number.1. Narrow your focus with geotargeting.Geotargeting is a powerful... [...]
Econsultancy columnist Rebecca Sentance has published a case study on how British travel brand Secret Escapes reduced its cost per lead by 38% using machine learning.Sentance says, “Because Secret Escapes is a members-only travel club that has built its brand and reputation around exclusivity, its growth and income rely on new users signing up for membership via the Secret Escapes website.Despite running a number of marketing initiatives to encourage sign-ups, however, Secret Escapes was struggling to hit its target CPL (Cost Per Lead) goal with its existing bidding solution.“We decided... [...]
Lead generation is a complex process which requires a blend of creativity, solid information and a call for purchase.HubSpot columnist Richard Stephens has shared seventeen strategies to help businesses generate more leads.Stephens says, “What can the modern business do to protect its future and get new leads without cold calling? The good news is that it doesn’t involve a circus act or shameless begging of any sort.The bad news is that it requires a completely different way of thinking and some serious energy and hard work. Here are 17 alternatives to cold calling salespeople can... [...]
HubSpot columnist Kristen Baker has shared twenty-two examples of the lead generation forms that can help marketers convert more leads.Baker says, “That’s why we’ve rounded up 22 of our favorite lead generation forms and included key takeaways from each to help you create a great user experience and increase your own conversions.While reviewing the following examples, be sure to keep an eye out for themes — many of these forms employ common, effective tactics that you can apply to your own.1. SlackSlack keeps things simple with their multi-step lead generation form. The form... [...]
The HubSpot team has published a free ebook called ‘An Introduction to Lead Generation’. This ebook teaches some of the best ways to generate more leads for a business.The ebook covers the following:How to define and qualify a leadThe mechanics of lead generationHow to promote your lead generation campaignResources to start your own campaignExamples from HubSpot and additional companies.An Introduction to Lead GenerationHubSpot [...]
When it comes to extraordinary success in the tech industry, we think of Apple as an outstanding brand. With its innovative products the company has become first company to reach $1 trillion in stock market value.Entrepreneur contributor Gregg Schwartz has shared four marketing and lead generation lessons from Apple.Schwartz says, “Here are a few of the key lessons from the success of the world’s first trillion-dollar company:1. Innovation is an ideal.Apple has become an iconic company because of their culture of innovation. Starting with Steve Jobs and his visionary strategies for... [...]
The Entrepreneur magazine team has published a video featuring Ben Angel on ‘Does Your Website Have This Important Lead-Generation Feature?’.Entrepreneur team says, “In this video, Entrepreneur Network partner Ben Angel begins by covering the importance of the opt-in page. This page can be a portal to any sort of free offering, including a free book or a free webinar series.An important aspect to an effective opt-in page is its design. Without a compelling design, there will be fewer conversions from the leads you may be generating. If you’re at a loss for crafting an... [...]