Customer acquisition is one of the most important process in business. Acquiring new prospects and converting them into customers requires continuous efforts.

The Business 2 Community contributor Taj Ridgeway has shared 10 steps to help marketers generate more leads and improve their sales.

Ridgeway says, “Each type of business has a generally accepted selling cycle, a step-by-step process that starts when you first make contact with a potential prospect and ends (at least for the moment) when you close the sale. If you are in retail, this may all happen fairly quickly; if you sell capital equipment, the process will take much longer. Of course, once you have closed that first sale with a particular customer, the cycle may begin all over again, depending on what product or service you offer.

While your goal is a certain amount of sales, you will never reach it if you look only at that figure. For example, Julie Kimsey sells health insurance to small businesses in the North Dallas area. She knows that she not only needs to close sales every week but must also talk to a certain number of new people every day, as well as follow up on her qualified prospects”.

10 Steps For Generating More Leads & Sales For Your Business

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