The Entrepreneur magazine team has published a video featuring Ben Angel on ‘Does Your Website Have This Important Lead-Generation Feature?’.

Entrepreneur team says, “In this video, Entrepreneur Network partner Ben Angel begins by covering the importance of the opt-in page. This page can be a portal to any sort of free offering, including a free book or a free webinar series.

An important aspect to an effective opt-in page is its design. Without a compelling design, there will be fewer conversions from the leads you may be generating. If you’re at a loss for crafting an interesting design, go online and look for templates that are simple and uncluttered.

To increase credibility in your business, consider adding a section offering social proof on your website. This can mean links to your social presence, or it can mean showcasing positive testimonials or notable press coverage”.

Does Your Website Have This Important Lead-Generation Feature?

Entrepreneur

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