Martin Beck says, “Marketers using Facebook for their 2015 Super Bowl campaigns have a new weapon in their arsenal. Facebook announced today a “Big Game” targeting segment that enables advertisers to reach people based on real-time conversations related to the Super Bowl. Facebook said the segment will include people beyond just football fans, including those liking, commenting and sharing content related to party planning, recipes, flatscreen TV purchases, conversations about TV commercials and other topics surrounding the game. The segment will be updated frequently — growing and... [...]

Karissa Bell says, “Twitter rolled out the web version of Digits, the company’s tool to help kill the password, to developers Wednesday. Digits is one element of Twitter Fabric, the new suite of tools for developers the social network rolled out last year during its Flight Developer Conference. Digits replaces passwords with mobile phone numbers with the goal of making it easier to sign up for new apps. The thinking is that reducing friction at signup will make it easier for developers to keep users on their service as some users are put off when they need to make a new account and password... [...]

Susan Gilbert says, “Facebook advertising is a great way for personal brands to immediately start building exposure. Since the program began in 2004 there have been a lot of changes along the way. Today there are a variety of options to choose from to help target the right market. Many brands and businesses advertise on Facebook as a way to promote their content and attract new leads. But what about the conversions after someone has clicked on the ad? This can be a challenge for most campaigns, but there is a solution. Welcome to Facebook Custom Audiences, which is a newer program introduced... [...]

Seth Fiegerman says, “You know what’s really cool? $227 billion. That’s the amount of global economic impact that Facebook had in the 12 months ending October 2014 by supporting news jobs and connecting businesses with customers, at least according to a new study commissioned by Facebook. The study, conducted by Deloitte, credits Facebook with supporting 4.5 million jobs worldwide by virtue of being a platform for marketers and app developers. Beyond job creation, the study touched on Facebook’s ability to help marketers boost sales, developers monetize applications and allow... [...]

Karissa Bell says, “In its latest update, the social network is again going after News Feed spam, but this time is focusing on reducing the hoaxes that appear in users’ feeds. Facebook defines hoaxes as scams or “deliberately false or misleading stories.” Such posts, like the rumor that iOS 8 added the ability to recharge iPhones by putting them in a microwave (thanks, 4Chan), are deleted but reported twice as often as other types of posts, Facebook says”. Facebook is cracking down on hoaxes in your News Feed Mashable  [...]

Amy-Mae Elliott says, “We’ve all seen a link to a really interesting article on Facebook and not had the time to read it. We’ve wanted to watch a video someone shared, but suffered from a crappy connection. There is a cool solution: saving content on Facebook so you can take a look it when you’ve got the time and sufficient bandwidth. As only you can see the content you save, think of it as storage for your guilty pleasures, like cat Vines. Have a look through our simple instructions below to start saving interesting bits and bobs on Facebook. Let us know what other Facebook... [...]

Brandon Olson says, “If you’re like many Page owners on Facebook, you’ve probably noticed that your organic reach has decreased over the last year or so. (If you haven’t, consider yourself one of the lucky few!) Just in case you missed it, the folks at Facebook hinted last June that they started reducing the organic reach of Page posts. The purpose? To crack down on promotional content and give users “more stories from friends they care about.” And just a couple of months ago, theymade it official — users will begin to see fewer promotional posts in the News Feed. For many business... [...]

Martin Beck says, “Americans’ use of social media is surging, but the results are mixed for the reigning king of the industry Facebook, according to a survey released today by the Pew Research Center. There’s no doubt about Facebook’s continuing dominance. The Pew results, drawn from a telephone poll in September, found that 71% of U.S. online adults are users of Facebook. No other social network cracked the 30% mark. Facebook’s figure is unchanged from 2013, indicating that it’s likely going to be hard for Mark Zuckerberg’s company to gain more penetration. On the other hand,... [...]

Adam Hansen says, “We all know the power of social media traffic, and Facebook’s in particular. Building an engaged fan base on Facebook is a great way to interact with your most die-hard followers, increase website traffic and (hopefully) sales. But recent changes in the Facebook organic reach algorithms could have big effects on your website’s traffic and your social media. How It All Works Just like in the search engine world, there is paid and organic traffic on social media platforms like”. Decreasing Facebook Organic Reach: What You Need to Know Mark Ling’s  ’Affilorama’... [...]

Amy-Mae Elliott says, “Whether it’s never-ending posts from annoying “friends” with verbal diarrhea, or repetitive links to stupid survey sites, the truth is that sometimes spending time on Facebook is more irritating than productive. The bad news is that Facebook’s algorithms to determine what appears in your News Feed are a closely guarded secret. The social media giant simply says, “The stories that show in your News Feed are influenced by your connections and activity on Facebook.” But there is hope — you have the power to tweak a few settings under... [...]