Search Engine Journal is hosting a webinar, ‘Proven AI Visibility: From SEO Strategy To GEO Tactics’ on Wednesday, August 6, 2025, at 12.00 pm ET. The SEJ team says, “These SEO & Generative Engine Optimization (GEO) tactics will include: How to show up in AI Search. Ways to increase AIO brand links. Proven SEO & GEO workflows you can steal. 👈 Grab a spot in this webinar, now. Wish you could control what LLMs are generating about your brand? If you’re not part of their training data or grounding sources,... [...]

This is a reminder for the SEJ webinar on July 23, 2025. AI is reshaping search and content by delivering precise answers instead of just links, transforming how people find and consume information. Brands must adapt their content strategies to stay discoverable and relevant. Search Engine Journal is hosting a webinar, ‘The New SEO Playbook: How AI Is Reshaping Search & Content’ on Thursday, July 17, 2025, at 2.00 pm ET. The SEJ team says, “In this exclusive session, you’ll learn about the new SEO playbook for AI. Join Zoe... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘The Great Decoupling of Clicks and Impressions’ featuring Tom Capper. The MOZ team says, “Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to “The Great Decoupling,” a seismic shift in how people are using the web driven by AI Overviews. In this episode of Whiteboard Friday, Tom explains how AI is fundamentally changing user behavior and what it means for your website’s strategy. Discover if you should embrace impressions as a new metric or... [...]

The latest Ahrefs Podcast episode is titled ‘I Wrote 21 Blog Posts in 30 Minutes. And They’re Good’ featuring Eric Siu. This episode covers the following: What AI can realistically replace in a marketing team (and what it can’t — yet) Why the future of marketing might be one-click campaigns — and why that’s both exciting and terrifying The real quality bottleneck in AI content creation (spoiler: it’s not the AI) What happens when everyone starts using the same AI workflows And whether AI-powered growth is actually sustainable. Ahrefs    [...]

Enterprise SEO focuses on optimizing large-scale websites to improve visibility across multiple markets and keywords. It aligns technical SEO, content strategy, and performance tracking for sustainable growth. Search Engine Land has published ‘Enterprise SEO: A complete guide for scalable search success’. Russell Welch says, “Some enterprise SEO challenges are due to the scale of the website (or websites). Others relate more to the scale and structure of the organization itself. Scale Enterprise websites are big. The largest sites can have millions of URLs, and a website of... [...]

This is a reminder for the SEJ webinar on July 16, 2025. AI Search leverages artificial intelligence to deliver more accurate, context-aware, and personalized search results. It enhances user experience by understanding intent, predicting queries, and refining results in real time. Search Engine Journal is hosting a webinar, ‘The Data Reveals: What It Takes To Win In AI Search’ on Wednesday, July 16, 2025, at 2.00 pm ET. The SEJ team says, “Join us as we dive into what modern brands are doing and how their AEO, GEO, and SEO strategies are directly affecting their... [...]

AI-powered search is transforming how people find information by delivering faster, more accurate, and context-aware results. It helps users get personalized answers instead of just links, reshaping search engine experiences. MOZ has published the latest episode of the Whiteboard Friday video ‘What’s New in AI Search?’. Jo Cameron says, “This week, I’m joined by Garrett Sussman as we reflect on his highly valuable Whiteboard Friday episode: “Optimizing for AI Overviews.” This topic is more important than ever as we learn more about the impact of AI on the... [...]

Neil Patel has published a new video, ‘How To Train Google’s AI To Send You Customers’. He says, “Most people think ranking on page 1 of Google is enough to win. But in 2025, that’s not how search works anymore. In this video, I break down how Google’s AI is quietly rewriting the rules, and how you can train it to cite your brand as the trusted source. This isn’t about chasing keywords. It’s about showing up in AI Overviews, owning high-intent moments, and building authority while your competitors chase outdated SEO tactics. I’ll show you: How Google’s AI decides... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘ AI features in Search & your site, Search Console, SEO community insights’. The GSC team says, “In this episode, we dive into the latest updates on AI features in Google Search, exploring how your site can be eligible to be shown. We’ll discuss the new documentation and what it can mean for your SEO. We also cover Search Console updates, including recommendations for some Core Web Vitals. Learn how to identify and address issues that affect user experience and... [...]

An SEO career in the AI era demands adaptability and a deep understanding of how search algorithms evolve with machine learning. Professionals who blend technical SEO skills with AI-powered tools will stay ahead and drive better organic growth. MOZ has published the latest episode of the Whiteboard Friday video ‘Elevating Your SEO Career and Team in the AI Era’ featuring Travis Tallent. Meghan Pahinui says, “Discover how to thrive in an AI era with Travis Tallent’s SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks, and Reposition your focus... [...]