Neil Patel has published a new video ‘2023 Ad Quality Score: Is It Still a Decisive Factor?’ sharing useful tips to strengthen your marketing.He says, “As the digital advertising landscape continues to evolve, marketers are constantly seeking ways to optimize their campaigns and achieve better results. One metric that has long been a cornerstone of online advertising success is the Ad Quality Score. In this comprehensive analysis, we delve into the relevance and impact of Ad Quality Score in 2023 and explore how it influences modern advertising strategies.”[uix_video width=’560′... [...]

Ahrefs has published a new video ‘Meet The Best Looking SEO Book’ featuring information on Ahrefs’ SEO Book for Beginners.[uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=PyjrdUX5gvc’]Ahrefs  [...]

Neil Patel has published a new video ‘The Old School Approach to SEO That Still Works Today’ featuring useful SEO tips.He says, “In the fast-paced world of digital marketing, search engine optimization (SEO) techniques come and go at lightning speed. With Google’s constantly evolving algorithms and the rise of new technologies, many marketers focus on staying up-to-date with the latest trends and cutting-edge strategies. However, amidst all the noise and excitement surrounding new approaches, it’s easy to overlook the enduring power of the old-school approach to SEO... [...]

In today’s tough economic times, many teams are feeling squeezed by budget constraints and high expectations from within. SEO professionals are under more pressure than ever to deliver results with less resources.Google’s algorithm is always changing, and along with new AI integrations, it’s crucial to know how your clients’ websites could be affected.Search Engine Journal is hosting a webinar ‘Secure Your 2024 SEO Budget With These Tips For Executive Buy-in’ on Tuesday, August 29, 2023, at 2.00 pm ET.The SEJ team says, “In this webinar, you’ll discover... [...]

WIX SEO Hub has published a new episode of the SERP’s UP SEO podcast ‘Does social media matter for SEO?’.The WIX team says, “Is social media good for SEO? What are the myths and truths when it comes to ranking signals and social media?Join Wix’s own Crystal Carter and Mordy Oberste and learn how social media does and doesn’t impact Google rankings and what you should be doing as a resultChristoph Trappe, Director of Content Strategy at Growgetter IO, shares his expertise in content distribution on social media with his top three ways to reach and engage audiences effectively.Lirut... [...]

WIX SEO Hub has made available its webinar on ‘SEO competitor backlink analysis’.The WIX team says, “Reverse-engineer a strong backlinking strategy by taking stock of what’s working for your competitors. Join Ahrefs’ Patrick Stox and Dialpad’s Debbie Chew to learn how to uncover valuable backlink opportunities that can help your sites rank higher.In this webinar, we’ll cover:Identifying competitor link strategies with SEO toolsHow to spot the best backlink opportunitiesTips for link outreach and acquisition.”[uix_video width=’560′ height=’315′... [...]

MOZ has introduced a new metric called Brand Authority. It is available in the Moz Pro SEO toolset and the Moz API.Dr. Peter J. Meyers says, “Brand Authority is a (1-100) score developed by Moz that measures a domain’s total brand strength.Starting today, you’ll find something new in our Domain Overview tool: a Brand AuthorityTM score for your domain (or any domain you choose to analyze): You’ll also see a new visualization – a four-quadrant grid – that compares your Brand Authority and Domain Authority to your closest online competitors. Here’s an example for... [...]

Digital Marketing Institute is hosting a webinar ‘Preparing for New World of AI Search’ on Wednesday, August 30, 2023.The DMI team says, “Google’s move into generative AI is here, and it’s already changing every day! How will SGE affect search as we know it? How can you prepare?In this webinar, Lindsey Schrant of Neil Patel Accel will talk us through what’s already happening with SGE (in the US) and offer tips to those who have yet to work with it.Lindsey Schrant has 10 years of SEO experience and has helped clients overcome manual penalties as well as... [...]

Search Engine Journal has published ‘The Ultimate Guide To Using AI To Boost Client SEO & Growth’ featuring useful information on using AI for SEO.Cynthia Sener says, “This article provides six key points to consider when looking for the reputation management platform and partner that best serves both you and your customers.1. Place A High Value On End-Consumer Insights To Gain More Retainers & ClientsAs a marketing agency, the key to your clients’ success lies in how their online presence resonates with potential customers.How are buyers finding them?What steps... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Site Architecture Optimization for Seasonality’ featuring Areej AbuAli.The MOZ team says, “Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before, during, and after those periods.”MOZ [...]