‘How Publishers Clearing House Used Real-time Marketing to Increase Online Engagement by 46%’ – MarketingSherpa Video
MarketingSherpa team says, “Publishers Clearing House is winning the real-time marketing game. Their online brand, PCH.com, has delivered a personalized message to every visitor while they’re on the site, and each message has been customized to fit what the visitor is doing on the site. Since February 2013, this has helped Publishers Clearing House increase:
- Time spent on its site by 43%
- Overall engagement by 46%
- Revenues per 1,000 visitors by 12%
Here’s an overview of how the team achieved this:
Step #1. Identify two personas through simple audience segmentation
- Engaged visitors — customers who had played one or more instant-win or sweepstakes games
- Unengaged visitor — customers who had visited at least twice but had not yet played a game or entered a sweepstakes”.
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