Apart from the HubSpot’s eight email marketing tips for the holiday season, we are sharing a 13-point checklist to create great holiday emails published by BigCommerce columnist Graeme Keeton.

Keeton says, “Here are the top tips and best practices for building a holiday email marketing campaign that converts.

  • Use your brand to create loyal customers: Don’t buy a subscriber list
  • Make your email subscription opt-in easy for site visitors: An exit intent pop-up or subtle sign-up box are 2 options
  • Regularly monitoring your list for typos, invalid addresses and inactive members: The size of your email list ONLY matters if the people on it are ENGAGED with your brand. If they don’t pay attention to you, it does NOT matter. Those are just vanity metrics. Remove them”.

Best Practice Checklist For Awesome Holiday Emails


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