MarketingProfs team says, “Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors? To find out, Litmus examined the forwards generated by more than 400,000 commercial email campaigns with at least 500 opens sent between January 2013 and March 2015. The researchers then compared 200 email campaigns from among the top 1% of forwarded emails with 200 email campaigns from around the 50th percentile to see how tactics, topics, and other elements impact sharing. Below, key findings from the report“. What... [...]

Emma Snider says, “The best sales reps know that prospects ultimately buy based on their emotions. Sure, logic, data, and plain old common sense can go a long way in persuading a prospect to see things your way. But at the end of the day, whether or not a buyer signs the contract comes down to how they feel — about your product or service, the problem at hand, or the results you’ve promised to deliver. This means that every interaction a sales rep has with a buyer should invoke some type of emotion. If you’re selling a service that protects businesses from risk, you’ll... [...]

Georges Berzgal says, “It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story.  Retailers are already thinking about how they can captivate consumers and drive revenue this year. With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to Christmas in 2014, it’s no surprise to see why it’s a priority now. One of the most effective marketing tactics to turn Christmas shoppers into buyers is email because it enables brands to send a very focused, personalised message“. 10 steps... [...]

Regina Love says, “As a consumer, nothing makes my day like reading or shopping for anything related to arts and crafts (it’s my thing). However, one annoyance we all seem to run into is being sent an email to sell you on a product that you would never want nor need. How can you avoid being that pain in a customer’s inbox? The answer is in targeting your content. It is one of the most important, and sometimes underutilized, elements of email marketing. At the MarketingSherpa Email Summit 2015 Media Center, Courtney Eckerle, Managing Editor, MarketingSherpa, interviewed Jessica Best, Digital... [...]

Matthew Toren says, “Your business’s email list is hands down its greatest asset. You likely already know that, but building your list up from scratch can be challenging and confusing. The reality is that building up your list can take time, but more than time it takes some consistent, effective tactics. If you can stay disciplined, you will watch your numbers grow. Here are eight great ways to get more subscribers on your list. 1. Free content This value exchange is one of the most popular list-building techniques on the Internet. All the entrepreneurial pros are using it for one reason:... [...]

Olivia Dello Buono says, “1. Email is not a .JPG, print ad, or a one-page website Reusing content across mediums is a smart way to maximize resources, increase efficiency, and apply takeaways from other channels. Taking the featured image from a successful print run and using it in your go-to email template may seem like a quick win, but is unlikely to perform to your expectations. Email is a unique medium, with unique goals and unique considerations. While a print advertisement will catch attention with a bold-faced headline and intriguing photo, no one will see the beautiful photo in an... [...]

Josh Harris says, “Hi. My name is Josh Harris, and I thought I’d share some info about sales emails in order to… Hold it right there. Does that intro actually make you want to read the rest of this article? Of course not. That’s why I’m amazed that many sales reps actually use this framework to reach out to prospects. Now, this may sound crazy to the folks who are stuck on the above method, but the purpose of a prospect email isn’t simply to send it. It’s to get a response. And then a sale. Fortunately, there are some steps you can take to skyrocket... [...]

Olivia Dello Buono says, “We all hate spammy pop-ups when we’re just trying to read a blog post. They indiscriminately pop up everywhere, basically telling us in a loud voice to give them our email addresses so that they can add us to their email list. It’s easy to say no, close the box and go on with your day. That’s an experience we’ve all had that we totally understand. But let’s think about it from the flip perspective. How do you make it a total no brainer for someone to give you their email address? If I offered you $100 cash in exchange for your email address, would you give... [...]

Ivy Shtereva says, “The rise in email volume has created a challenge for marketers. As subscribers become more selective, marketers have to create an experience and deliver quality to ensure continued email opens and high inboxing (inbox delivery) rates. When brands don’t consider the consumer expectation when developing their email campaigns, often the result is a struggling program with low inboxing rates and, consequently, low engagement levels. To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing... [...]

Andrea Johnson says, “Don’t wait for the perfect time or tool to end batch and blast emails and, instead, send prospects and customers relevant information now. That’s the word from Diana Primeau, Director of Membership Services, CBS Interactive, parent company of CNET, the world’s largest tech media source for news, reviews and downloads. Primeau took time during Email Summit 2015 to discuss with Erin Hogg, Reporter, MarketingSherpa, why sending relevant emails is more critical than ever. “Our users have become very sophisticated. They don’t want to get every email that everybody... [...]