Olivia Dello Buono says, “With nearly two months ‘til ASCEND Digital Marketing Summit takes place October 18-20 in Philadelphia, we want to introduce you to our lineup firsthand.We’re hosting three special #AWeberHour Twitter Chats, featuring a sampling of our amazing speaker lineup. And since it’s our last chat of the season, we’re going big.Join us Wednesday, September 2 from 2-3pm EDT as we explore the do’s and don’ts of social media marketing. If you’re using social in your business strategy, you won’t want to miss this”.[Twitter Chat] The Do’s and Don’ts of Social... [...]

Monica Montesa says, “Meet Emily. She’s the blogger and designer behind Jones Design Company.Jones Design Company began in 2002 as a custom stationery business and transitioned into a blog in 2009. On the blog, readers can find topics like home decorating, crafting, organizing, beauty and fashion, combined with Emily’s incredible design skills.Emily uses AWeber as her email marketing platform of choice, as email marketing is a top priority for Jones Design Company.“Because we are primarily a blog, it is important to develop a relationship with our readers,” Emily said. “Using... [...]

Andrew King says, “Email is one of the most popular channels for distributing a survey. But for some reason, most of the emails I receive that include a survey look like they were thrown together as an afterthought.Many have boring subject lines and uninspiring copy and creative, so I rarely feel compelled to participate. If your emails with surveys are lacking opens, engagement and click-throughs, here are my seven tips for improving them:1. Craft Compelling Subject LinesTypical survey subject lines:Customer satisfaction surveyTake our surveyLet us know what you think”.7... [...]

MarketingProfs team says, “Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors?To find out, Litmus examined the forwards generated by more than 400,000 commercial email campaigns with at least 500 opens sent between January 2013 and March 2015.The researchers then compared 200 email campaigns from among the top 1% of forwarded emails with 200 email campaigns from around the 50th percentile to see how tactics, topics, and other elements impact sharing.Below, key findings from the report“.What... [...]

Emma Snider says, “The best sales reps know that prospects ultimately buy based on their emotions. Sure, logic, data, and plain old common sense can go a long way in persuading a prospect to see things your way. But at the end of the day, whether or not a buyer signs the contract comes down to how they feel — about your product or service, the problem at hand, or the results you’ve promised to deliver.This means that every interaction a sales rep has with a buyer should invoke some type of emotion. If you’re selling a service that protects businesses from risk, you’ll... [...]

Georges Berzgal says, “It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story. Retailers are already thinking about how they can captivate consumers and drive revenue this year.With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to Christmas in 2014, it’s no surprise to see why it’s a priority now.One of the most effective marketing tactics to turn Christmas shoppers into buyers is email because it enables brands to send a very focused, personalised message“.10 steps... [...]

Regina Love says, “As a consumer, nothing makes my day like reading or shopping for anything related to arts and crafts (it’s my thing). However, one annoyance we all seem to run into is being sent an email to sell you on a product that you would never want nor need.How can you avoid being that pain in a customer’s inbox?The answer is in targeting your content. It is one of the most important, and sometimes underutilized, elements of email marketing.At the MarketingSherpa Email Summit 2015 Media Center, Courtney Eckerle, Managing Editor, MarketingSherpa, interviewed Jessica Best, Digital... [...]

Matthew Toren says, “Your business’s email list is hands down its greatest asset. You likely already know that, but building your list up from scratch can be challenging and confusing. The reality is that building up your list can take time, but more than time it takes some consistent, effective tactics. If you can stay disciplined, you will watch your numbers grow.Here are eight great ways to get more subscribers on your list.1. Free contentThis value exchange is one of the most popular list-building techniques on the Internet. All the entrepreneurial pros are using it for one reason:... [...]

Olivia Dello Buono says, “1. Email is not a .JPG, print ad, or a one-page websiteReusing content across mediums is a smart way to maximize resources, increase efficiency, and apply takeaways from other channels. Taking the featured image from a successful print run and using it in your go-to email template may seem like a quick win, but is unlikely to perform to your expectations.Email is a unique medium, with unique goals and unique considerations. While a print advertisement will catch attention with a bold-faced headline and intriguing photo, no one will see the beautiful photo in an... [...]

Josh Harris says, “Hi. My name is Josh Harris, and I thought I’d share some info about sales emails in order to…Hold it right there. Does that intro actually make you want to read the rest of this article? Of course not. That’s why I’m amazed that many sales reps actually use this framework to reach out to prospects.Now, this may sound crazy to the folks who are stuck on the above method, but the purpose of a prospect email isn’t simply to send it.It’s to get a response. And then a sale. Fortunately, there are some steps you can take to skyrocket... [...]