‘10 steps to email success at Christmas: part one’ – ‘Econsultancy’ Blog
Georges Berzgal says, “It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story.
Retailers are already thinking about how they can captivate consumers and drive revenue this year.
With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to Christmas in 2014, it’s no surprise to see why it’s a priority now.
One of the most effective marketing tactics to turn Christmas shoppers into buyers is email because it enables brands to send a very focused, personalised message“.
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