Selena blue says, “Personalization is not new to email marketing; but has it lost some of its appeal with marketers? Only 36% of marketers said they dynamically personalize email content using first names in subject lines and geo-location, according to the MarketingSherpa 2013 Email Marketing Benchmark Report. The report also revealed that only 37% of marketers segment email campaigns based on behavior. However, marketers from various industries have seen incredible success with personalization. I dove into the library of MarketingSherpa, MarketingExperiments’ sister company, to find out... [...]

Peter Gasca says, “Email is dead? Not so fast. Ever since Facebook COO Sheryl Sandberg made her highly visibly pronouncement that email was going away five years ago, the debate about the usefulness and longevity of email has raged. With new generations embracing new communication tools and apps every day, there might just be a strong argument that it could outlive its usefulness. Like most debates around technology, however, facts trump opinions. Take, for example, the widely-shared viewpoint that Facebook was fading into its twilight years, with younger users leaving in droves for Instagram.... [...]

Beth Hayden says, “Whether you want to sell products from your website, advertise your coaching services, or promote a book, building an email list will allow you to bond with your prospects and make more sales. The big question is: if you know building a list is the smart thing to do as a content marketer, what’s stopping you? More than likely, you’re overwhelmed. There are a plethora of tools you can use to set up and manage your email list, and you may be completely confused”. How to Choose a Solid Email Service and Build Your List on a Firm Foundation ‘Copyblogger’ Blog  [...]

Sara McCord says, “You’re going through your inbox, deciding which emails should be archived and which should be saved, and there is it: an email from a week ago (or even further out). Maybe it came in during an onslaught and this is the first time you’ve seen it; or perhaps, you remember thinking you’d come back to it — and then it fell off of your radar. Regardless, someone sent you an email, and you never responded. Let’s get your first question out of the way: Do you still need to reply? While it’s tempting to blame it on your SPAM filter and pretend it never happened, the... [...]

David Ly Khim says, “What’s worse than an email that doesn’t get opened? An email that gets opened but doesn’t say anything important. When we send an email, we want the recipient to act on it, not delete it. This is difficult, but it isn’t impossible. Brian Balfour, VP of growth for Sidekick, receives hundreds of cold networking emails every day but takes the time to respond to a fifth of them. So how do we get our messages into that top 20% of emails that get read and responded to? Click through the presentation below to discover Brian’s five-step system to write emails that... [...]

Monica Montesa says, “While there are many ways to grow your email list, it’s important to make sure you’ve optimized the basics. The sign up form, for example, is often your final chance to persuade people to subscribe to your list – and the details, such as your call to action and what information you request, do matter. Not sure where to start? In the latest episode of Quick Tips, we took a look at a few simple ways in which you can create a sign up form that gets subscribers”. 3 Tips for Building a Sign Up Form that Gets Subscribers Aweber Blog  [...]

Kim Gloeckl says, “In today’s fast-paced digital world, there are two things that are certain in email marketing: segmentation and personalization are the keys to success. That being said, the more segments you’re sending to and the more personalized you get with your email marketing, it can become extremely time-consuming. So, how are you going to keep up without bringing on additional resources? Three words: email marketing automation. What Is Email Automation? Email marketing automation allows you to build lasting relationships with your customers by creating a personalized digital... [...]

Amy Gesenhues says, “While social may be driving many marketing to-do lists, email is still a priority. Less than a year ago, a study from Pew Research Center revealed employees with online access rated email as their most important working tool, the majority of respondents ranking email more important than internet access, a phone line, a smartphone or social networks. As the Pew research proves, email remains an effective way to engage your target market. And while there are countless tools to design, implement and analyze email campaigns, finding a way to compare how your campaigns stack... [...]

Verónica Maria Jarski says, “What you put into your email, when you send it, and who opens it can make or break your email campaign. Here’s a closer look the importance of each of those factors, according to the following Constant Contact infographic. What are you putting into your email? About 20 lines of text and three or fewer images result in optimal email campaign click-through rates, reports Constant Contact. When to send your emails depends on the industry you’re in. Mondays at 7AM are ideal for restaurants. For accountants and financial advisers, however, Tuesdays at... [...]

Parry Malm says, “One of Econsultancy’s main retention and sales channels is email marketing. Duh! Same as nearly every other company on the planet. Email works because it’s the foundation of online marketing. But… is Econsultancy’s subject line language optimal? We analysed the emotional power of 82 of its recent email subject lines and here’s what we discovered. The first challenge is to understand why some subject lines are good, and why some are bad. Subject lines are important. This isn’t news. But how can you quantify the ‘goodness’ and ‘badness’... [...]