Entrepreneur team says, “Marketing has changed significantly in the last several decades. Technological advancements in the field have given birth to platforms like social media and search engine marketing, leaving marketers with no shortage of channels to leverage.

Just last year, the Direct Marketing Association reported that over half of all marketers they surveyed planned to increase marketing budgets allocated to email as a result of their previous success.

So what is it then, in this era of demand-driven social marketing, that continues to make email marketing a core component of successful small business marketing strategies?

1. Insights you can count on
One of the strongest assets email marketing brings to the table is the detailed reporting and analysis at your fingertips.

Contrary to more traditional marketing channels like print or television, email marketing reports provide valuable insights into the overall success of your marketing campaigns”.

3 Reasons Your Small Business Should Use Email Marketing
Entrepreneur

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