HubSpot contributor Jeanne Jennings has published an article explaining why email whitelisting is important for marketers.She says, “As a recipient, you’ll want to whitelist the sending address of people and brands that you trust – whose messages you want delivered to the inbox, not to the spam folder.This could include:Family and friends.Schools, churches, volunteer organizations, and other institutions.Utilities, mortgage companies, and others who send you bills.Publications that send you alerts and newsletters.Local and national businesses that you purchase from.Others whom... [...]

Email marketing remains one of the most effective ways to build direct relationships with customers, delivering personalized messages straight to their inbox. In today’s digital era, it drives engagement, nurtures loyalty, and offers measurable ROI for businesses of all sizes.Neil Patel has published a new video, ‘The Secret to Getting Your Emails Opened, Read, and Clicked’.He says, “You’re sending great emails with strong subject lines and perfect timing… but no one’s opening them. Why? It’s not your content, it’s the inbox algorithm. Gmail and Outlook... [...]

The ideal length of a sales email is between 50 to 125 words, keeping it concise yet persuasive. Shorter emails have higher response rates, as they respect the reader’s time and quickly convey value.HubSpot contributor Mike Renahan has published an article on ideal length of a sales email.He says, “Like most people, I don’t read all of the sales emails I get. When I do open an email, I skim its contents and immediately close out long, rambling messages, which is exactly why the search for the ideal email length is like Indiana Jones and the Holy Grail.It’s not about nitpicking... [...]

The latest ‘HubSpot Marketing’ video is titled ‘Most Businesses Get Email Marketing Wrong – Here’s How to Fix It’.This video covers the following:Why Email Marketing Still DominatesStep 1: Choose Your Email PlatformStep 2: Build Your List (Lead Magnets & Forms)Step 3: Segment Your Subscribers for Higher ROIStep 4: Design Converting Email SequencesStep 5: Write Compelling Emails That Get OpenedStep 6: Set Up Automation & IntegrationStep 7: Test and Optimize for Maximum ResultsYour 7-Day Implementation Roadmap.HubSpot Marketing [...]

Email marketing offers a direct and personalized way to reach customers, fostering stronger relationships and brand loyalty. It delivers high ROI by targeting the right audience with timely, relevant content.HubSpot has published a new guide, ‘Email Marketing Plan: Craft & Track Your Email Campaign’.Lindsay Kolowich Cox says, “If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna... [...]

SmartInbox is your solution if you are tired of paying monthly fees to costly third party public domains for hosting your email service.Even when you pay the fees, your emails often land in the spam folder, which ultimately reduces your business credibility and profitability.But now you have an alternative. SmartInbox offers you the world’s first tech to create and own a professional business email address, according to creator, Brett Ingram.Now you can send and receive unlimited true business emails for life on your own domain at an unbeatable low one-time price.Now, you can bid goodbye... [...]

Email marketing in 2025 is more personalized, AI-driven, and automation-focused than ever before. With advanced segmentation and interactive content, brands achieve higher engagement and conversion rates.Digital Marketing Depot has published a new white paper ‘Is Email Dead? Exploring the Evolution and Vitality of Email’.The DMD team says, “They’ve declared it obsolete, a relic of the past. Yet, here you are—checking it, relying on it, trusting it. Email isn’t dying; it’s evolving, embedding itself deeper into digital identity, security, and commerce. It’s a key to... [...]

Creating digital experiences is essential for engaging modern audiences, enhancing accessibility, and delivering seamless interactions. Businesses and brands must leverage technology to craft personalized, immersive, and user-friendly digital journeys that drive growth and customer satisfaction.Digital Marketing Depot has published ‘The Marketer’s Guide to Creating Digital Experiences That Convert’.The DMD team says, “Cut through the noise and create content that truly connects.This guide breaks down how marketers can go to market faster, deliver better customer experiences,... [...]

This is a reminder for the DMI webinar on April 3, 2025. A strong email data strategy ensures better targeting, personalization, and higher engagement rates. By organizing and optimizing subscriber data, businesses can improve deliverability and maximize campaign effectiveness.Digital Marketing Depot is hosting a webinar ‘Getting Your Email Data Strategy Right’ on Thursday, April 3, 2025, at 1.00 pm EDT.The DMI team says, “Join us on Thursday, April 3 for an exclusive webinar where we’ll explore everything you need to know to execute a data-driven email strategy, from the... [...]

SEOFOMO (SEO Fear of Missing Out) is the anxiety digital marketers feel about missing crucial SEO updates, algorithm changes, or new trends. It drives constant monitoring of industry news, often leading to information overload. 4oMOZ has published the latest episode of the Whiteboard Friday video ‘How I Grew SEOFOMO Into an Email Marketing Empire’ featuring Aleyda Solis.The MOZ team says, “The SEOFOMO newsletter grew to 36.6K subscribers in just 5 years, and now its creator is here to give you 7 tips to replicate her success. Join Aleyda Solis as she talks through what worked... [...]