Digital Marketing Institute contributor Hannah Scherer has published an article featuring useful strategies on using webinars in your digital marketing strategy.She says, “In an increasingly noisy digital marketing landscape, webinars offer something rare: a highly targeted, interactive, and scalable channel for building meaningful relationships with your audience. Whether you’re generating demand, nurturing leads, or asserting thought leadership, webinars can be a key player  in your marketing strategy.Hannah Scherer, VP of Marketing at BigMarker, shared insights on this exact topic... [...]

An AI-driven digital marketing strategy leverages machine learning and data analytics to personalize customer experiences and optimize campaign performance. It enables brands to predict trends, automate tasks, and make data-driven decisions for more efficient marketing.Digital Marketing Institute has published an article featuring useful tips for creating an AI digital marketing strategy.The DMI team says, “One of the best things about AI is that it can be used for a range of marketing tasks.According to our recent corporate report, the top five benefits of integrating AI into marketing... [...]

Semrush has published a new video ‘Understanding Data Analytics for In-House Marketing Teams’ emphasizing the importance of data analytics.The Semrush team says, “Watch this video from Jeff Sauer, Founder of Data Driven, to discover the tools and frameworks he recommends for next-level analytics skills.”Semrush [...]

Semrush has published a new video ‘What Is a Marketing Strategy and Why Do I Need One?’ explaining the importance of a strong marketing strategy.The Semrush team says, “Are you brand new to developing a marketing strategy or looking to brush up on key focus areas? Then you’re in the right place. Watch this video to better understand why marketing strategies are so crucial for your business and uncover the key components that should be included in your strategy.”Semrush [...]

Exposure Ninja has published the latest episode of the Digital Marketing podcast ‘How to Fix Your Digital Marketing Strategy’.The Exposure Ninja team says, “Tim and Jess discuss how you can fix your digital marketing strategy and get it delivering the leads, sales, and revenue you need to take your business to the next level.To fix your machine, you can watch a replay of Tim’s “Fix My Marketing Machine” webinar (a real MUST WATCH).They also include their regular “Brand of the Week” and “Marketing Fail of the Week”.The “Brand of the Week” is this rather impressive... [...]

To create an effective digital marketing strategy, you need to understand the fundamentals.Digital Marketing Institute has published a new e-book ‘A Comprehensive Guide to Digital Marketing Strategy’.Ekaterina Walter says, “Creating a digital marketing strategy isn’t just about making a document or a flashy presentation. It’s much more than that and businesses need it to succeed in today’s competitive consumer-driven market.An effective digital marketing strategy is the North Star that guides your marketing team. It’s an approach that allows you to innovate within... [...]

Marketing strategy is your company’s long-term game plan for how you’ll reach your audience, promote your products or services, and convert prospects into customers.Semrush contributor has published ‘Marketing Strategy Guide: What It Is and How to Create One’ to help you create your own marketing strategy.Alex Lindley says, “Marketing without a strategy is essentially throwing ideas at the wall and seeing what sticks. While you may eventually find something that works, you’re wasting budget, time, and resources in doing so.An effective marketing strategy provides structure... [...]

Neil Patel has published a new video ‘The Best Digital Marketing Strategy You’ve Never Tried’ revealing a unique digital marketing strategy.He says, “The best digital marketing strategy you’ve never tried. I’ve tried a lot of marketing tactics over the year, and I’ve tried them on all sorts of businesses in different industries. Some tactics just work really, really well, no matter what industry you’re in. Other tactics just don’t work as well. And some tactics work specifically for specific industries. But when you look at the ones that work really,... [...]

Bootcamp Digital is hosting a ‘Free Digital Marketing Strategy Training’ on Tuesday, June 14 at 12.00 pm EST.This is a hands-on workshop where you’ll be analyzing, creating, and planning.Building a complete strategy with a proven templateDefining clear goalsFocusing your strategiesSetting clear objectivesOptimizing your tacticsSetting KPIsBuilding a measurement plan.Free Digital Marketing Strategy TrainingBootcamp Digital [...]

Bootcamp Digital is hosting a ‘Free Digital Marketing Strategy Training’ on Tuesday, June 14 at 12.00 pm EST.This is a hands-on workshop where you’ll be analyzing, creating, and planning.Building a complete strategy with a proven templateDefining clear goalsFocusing your strategiesSetting clear objectivesOptimizing your tacticsSetting KPIsBuilding a measurement plan.Free Digital Marketing Strategy TrainingBootcamp Digital [...]