The latest article on ‘MarketingProfs’ is titled “Three Rules for Converting Online Leads Into Sales”.Michael Boyette says, “It’s OK, you can say it: Online leads are a pain in the neck.Sure, they’re a great source of new business, but finding a way to make those leads pay is a struggle. The biggest problem for most businesses is timing: They don’t have the systems in place to respond to online leads fast enough.A study by Dr. James Oldroyd, a former research fellow at MIT, examined more than 1 million online leads from 38 companies. The results are striking: The... [...]

The latest article on ‘Business 2 Community’ is titled “Content Marketing Best Practices: Make the Most of Your Content Online”.Brenna Keough says, “Businesses spend a substantial amount of time and resources developing content for consumption by both existing and prospective clients. And unfortunately, sometimes the strategy used to promote it functions as a black hole that causes your content to vanish into digital space. In order to ensure that your hard work pays off, try some of these content marketing best practices and make the most of your content online.Share it... [...]

The latest article on HubSpot blog is titled “How to Create Ebooks From Start to Finish”.Anum Hussain says, “At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with … my dad.Flash forward to today. I’ve swapped my colored construction paper and yarn with InDesign. And I’ve replaced my dad (his thoughts, not him as a caring parent) with marketing influencers. And week after week, I get the joy of publishing ebooks”.How... [...]

The latest post on ‘Mashable’ is titled “The Great Display Advertising Cash-In of 2013”.Todd Wasserman says, “It’s not often that you see Google, Instagram and Twitter all agree on the same thing, but suddenly all of them are giving a big thumbs up to display advertising.Display? Isn’t that the outmoded form of online advertising that was supposed to die out in the transition to mobile? Well, actually display is stronger than ever. Despite the fact that no one likes banners and no one clicks on them, the category grew 5.3% in the U.S. in the first half of 2013,... [...]

The latest ‘Econsultancy’ blog post is titled “How network analysis can make us better digital marketers”.Andrew Lamb says, “Social ‘networks’, computer ‘networks’, ‘networking’ events, agency ‘networks’ – even the ‘Internet’. ‘Networks’ of one form or another are everywhere, but what do all these things have in common? And how can an understanding of networks help us become better digital marketers?I want to go beyond our often unthinking use of the word network, and explore how a deeper understanding of networkscan help us identify influencers... [...]

The latest ‘Aweber’ blog post is titled “Email Marketing Fairy Tales”.Rachel Acquaviva says, “Once upon a time, there was an email marketer who knew he could do more. He had a sign up form on his website and a great-looking email template designed. He sent out a monthly newsletter to his entire email list, and even had a couple of follow up messages created. But his list just wasn’t growing as quickly as he wanted. And he wasn’t making any sales. He knew he had the basics down but thought to himself, “If only I knew how I could do better!”Just before Halloween, he found a dusty... [...]

John Chow’s latest blog post is titled “How To Double Your Email Subscribers In 30 Days”.Chow says, “If you’ve been trying to grow your email list, this guide is for you.Most people think that once they can drive thousands of traffic to their website, their subscription rates would skyrocket. Are you serious?No, it doesn’t work that way. Don’t forget that most of the visitors you’d send to your website are already marketers themselves or aspiring businesspeople – especially if your niche is internet marketing related”.How To Double Your Email Subscribers In 30 DaysJohn Chow’s... [...]

The latest MOZ blog post is titled “Quick Guide to Scaling Your Authorship Testing with Screaming Frog”.Kane Jamison says, “Nearly all of us have used Screaming Frog to crawl websites. Many of you have probably also used Google’s Structured Data Testing Tool (formerly known as the Rich Snippet Testing Tool) to test your authorship setup and other structured data.This is a quick tutorial on how to combine these two tools to check your entire website for structured data such as Google Authorship and Rel=”Publisher”, along with various types of Schema.org markup“.Quick... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Use Humor and Ridiculousness to Reach Your Audience″.Baer says, “Tim Washer, Senior Marketing Manager in Social Media atCisco, joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations.Read on for some of the highlights and tweetable moments, or listen to the full podcast”.Use Humor and Ridiculousness to Reach Your AudienceJay Baer’s ‘Convince & Convert’ Blog [...]

MarketingSherpa has published a video titled “Win-back Campaigns and List Cleansing: How CNET re-engaged 8% of its email list”.MarketingSherpa team says, “In this full free replay of an Email Summit 2013 case study, Diana Primeau, Director, Member Services, CNET, recalled the scary part of cleaning her list: deleting large numbers of users and watching the list shrink.Giving users a chance to reengage with an opt-in list or switch lists can lengthen the relationship with that customer.However, “you’ve got to be able to go through with [downsizing], if you’re... [...]