The latest post on ‘Mashable’ is titled “Google+ Overhauls Photo, Video Features in Major Update”.Kurt Wagner says, “Google+ announced 18 new features on Tuesday, including multiple updates to Hangouts and additional tools for users who utilize the site for photographs. The updates will roll out in the “coming days,” according to a spokesperson.Google+ also shared new user metrics, confirming that the site has 540 million active users if you count log-ins through Gmail and 300 million monthly active users in the stream (users who visit the website or app directly).... [...]

The latest article on HubSpot blog is titled “Is Marketing Automation Worth the Hassle? New Data Raises Questions”.Rick Burnes says, “Thinking about investing in marketing automation?Before you get too far, take a look at a series of new studies of marketing automation and its effectiveness. The links to the studies and analysis are below, but here are the two key takeaways from the data:Results Often Don’t Justify the Investment — Marketers are finding that marketing automation frequently does not produce the results needed to justify the significant investment... [...]

The latest ‘Econsultancy’ blog post is titled “Defensive SEO is all you need to know”.Maximilian Tatton-Brown says, “While practising for my driving test, my instructor was always spouting jewels of wisdom. He also smoked too much and once nearly drove us into a traffic light but I guess nobody’s perfect.Anyway, one of the themes that came up again and again was ‘defensive driving’, which Wikipedia helpfully defines as ‘driving to save lives, time, and money, in spite of the conditions around you and the actions of others’.As a PR, I’ve... [...]

The latest article on ‘MarketingProfs’ is titled “Most Global Marketers Lack Multilingual Content Strategy”.Ayaz Nanji says, “More than half (60%) of companies that market globally have no overarching multilingual content marketing strategy, accord to a recent report by Cloudwords.Moreover, most marketers surveyed (67%) are unsure which technology tool, if any, they use to manage translation projects; and nearly one-third (31%) don’t know how long it takes to complete translation projects.As for annual spend, 69% of global marketers have no insight into their current budget,... [...]

The latest article on ‘Business 2 Community’ is titled “8 Steps to Social Media Best Practice”.Lloyd Evaroa says, “Here is a “roll up your sleeves” guide to posting and responding on social media. But before we get into the dos, better make sure that you stay away from any fire starter situations. Avoid doing things in this list at all costs!Social media worst practice list of doomDon’tTalk politics or religion – Don’t do it. Ever.Go feral – Don’t post rants or gripe when things don’t go your way. Avoid a catastrophe.Spam – Post as often as you... [...]

The latest post on ‘Mashable’ is titled “The Twitter Trap: Why Trying to Be Facebook Won’t Work”.Chris Taylor says, “As of Tuesday Twitter became a wannabe Facebook. Not just in the sense that its new image-filled feed looks a lot like the social network’s timeline. No, it’s that Twitter is becoming a restless innovator, piling on change after change, moving fast and breaking things.The difference between the social services is that Facebook restlessly innovates because that’s the way it is: a company of hackers. It is profitable, has more than a... [...]

The latest article on HubSpot blog is titled “Louis C.K. Just Made the Only Banner Ad I’ve Clicked This Year”.Corey Eridon says, “Louis C.K. probably isn’t interested in being known for his marketing prowess, but … he’s kind of nailing it. Last year, he made waves by cutting out the ticket brokers and selling tickets to his comedy special on his own website. He did the same when he distributed his special on his own for just $5. His “call-to-action”? Don’t steal the content and upload it on torrent sites for free”.Louis C.K.... [...]

The latest ‘Econsultancy’ blog post is titled “PPC agency payment models: percentage of spend”.Ben Potter says, “This time last year I scrutinised a number of SEO agency payment models, concluding that many of the pricing structures and commercial arrangements offered by agencies are outdated in the context of today’s organic search landscape.PPC is generally accepted as an ‘easier buy’ compared to SEO. However, you need only do a search on Google for ‘PPC services’ to be confronted with a baffling array of offers”.PPC agency payment models: percentage... [...]

The latest ‘Web Marketing Today’ blog post is titled “8 Facebook Post Types for Boosting Engagement”.Kunle Campbell says, “Certain types of Facebook posts tend to see higher engagement than others. Here are eight post types with examples to help you get higher engagement on Facebook. 1. Quotes People love quotes. They wear them on t-shirts, put them on walls, get them tattooed, put them on”.8 Facebook Post Types for Boosting EngagementWeb Marketing Today [...]

Curated websites are one of the most effective ways to build a respected site in a short time. You select interesting, helpful content from other sites and publish a summary, along with your own comments.Curation Soft 3.0 has just been released by Peter Lenkefi and his partner Dylan Kingsbury. It was created for online publishing professionals, bloggers, news organizations and outsourcing firms who handle content development and marketing work for their clients.In fact, over 15,000 marketers are already using the earlier versions, and version 3.0 is better than ever.This new software works on... [...]