John Chow’s latest blog post is titled “Why Your Business Should Be Blogging”.Chow says, “Many people do not recognize the value of blogging. They assume that it is just a way to post news about their website or business. While this is true, there is a lot more that a blog is capable of doing for the purposes of marketing. Blogs have a way of taking on lives of their own. Above the business and marketing aspect of blogging, blogs can change the face of the writer, or anyone who contributes to the blog on a regular basis”.Why Your Business Should Be BloggingJohn Chow’s Blog [...]

MarketingSherpa has published an article titled “Email Deliverability: 8 tactics help you overcome rising B2B challenges”.Allison Banko says, “There are plenty of layers to permeate when it comes to deliverability. In the B2B market, those layers thicken. You bear a bulk of ongoing challenges including a longer sales cycle, complex reputation score hurdles and high employee turnover, resulting in multiple inactive email addresses.When you read about deliverability overall, most tips and tricks are designed for the B2C marketer. However, in this how-to article, we’ve tailored... [...]

The latest post on ‘Mashable’ is titled “Report: Bing Unveils Monster-Sized Search Ads”.Kurt Wagner says, “Bing is making sure that you never, ever miss an ad again.Microsoft‘s search engine is offering advertisers “Hero Ads,” or full-page ads, which come up when a user searches a specific company by name, according to Larry Kim, the chief technology officer of search marketing company Wordstream.If you search for “Home Depot,” “RadioShack” or “Walt Disney World” on Bing, for example, you might come face-to-face with... [...]

The latest ‘Econsultancy’ blog post is titled “Twitter network analysis: identifying influencers and innovators”.Andrew Lamb says, “In my last post I introduced the Econsultancy network, a map of the follower relationships between 3,930 users talking about the brand, sharing links, and tweeting at the official @econsultancy account.I pointed out that it was pretty remarkable that all these users talking about Econsultancy are bound together in a web of follow relationships, despite not necessarily sharing anything else in common.But how can we use this network... [...]

The latest ‘Econsultancy’ blog post is titled “Why copy is Amazon’s secret sauce”.Arjan Haring says, “Many experts assume the social recommendation system is its killer feature.But what exactly about this feature makes it so? What in fact is the magic sauce of Amazon?Sure, there is some predictive value in keeping track of many different variables. There always is. It’s Amazon’s best kept secret.But I am guessing it’s not only a secret for people outside of Amazon. If you would ask me what the most persuasive ingredient is of the sauce, I would say... [...]

The latest article on HubSpot blog is titled “SEO Has HEART Now: Putting the Humans Back into Search”.Barry Feldman says, “You must have seen those CIALIS commercials on TV. Near the end, like all pharmaceutical commercials, the voiceover reels off the potential side effects and warnings. The announcer instructs, “Consult your physician if your erection lasts more than four hours.”I believe I have a better (and less embarrassing) suggestion. Read about SEO. Doing so should reverse any increased blood flow fast.Maybe SEO excites you. Not me. SEO is a mechanical thing,... [...]

The latest post on ‘Mashable’ is titled “Facebook Stock Jumps 15% After Beating Q3 Earnings”.Seth Fiegerman says, “Facebook stock surged to a new high in after hours trading after the company beat earnings estimates for the third quarter.Facebook reported earnings of $0.25 per share on revenue of $2.02 billion, coming in well ahead of Wall Street estimates for earnings of $0.19 per share on revenue of $1.91 billion. Facebook revenue for the quarter was up 60% from the $1.2 billion it earned a year earlier, thanks in part to continued growth in mobile ads“.Facebook Stock... [...]

The latest article on  ‘Marketing Land’ is titled “What Happens After The Conversion”.John Paul Mains says, “Woohoo! Someone filled out a form for your whitepaper or webinar!You’ve given them what they asked for, but now what? This one conversion probably doesn’t make them a customer. Should you rush to have a sales person call them to schedule a demo? What do you really know about this person, and should you spend your time trying to turn them into a new customer?”.What Happens After The ConversionMarketing Land [...]

The latest article on HubSpot blog is titled “How to Follow Google’s Mobile Rules for Awesome SEO”.Kyler Mason says, “If you have an audience that accesses (or tries to access) your content from a mobile device, then you need a mobile-friendly website. Mobile-based searches make up one quarter of all searches, so there are very few instances when a mobile site would not be warranted. Google has openly stated that their ranking algorithm was built with specific components to improvemobile search results by rewarding quality mobile websites with good user experience.The... [...]

The latest article on  ‘Marketing Land’ is titled “Why Responsive Email? Making A Case Internally”.Cara Olson says, “Even though industry statistics indicate that more than 50% of email opens occur on a mobile device, a brand’s desire to provide an optimal customer experience isn’t always strong enough to convince it to move to a responsive email design.According to BlueHornet, 70% of consumers immediately delete emails that don’t render well on a mobile device. If that statistic isn’t compelling enough to shift your company’s internal mindset, then consider... [...]