The latest article on ‘Business 2 Community’ is titled “Holiday Customer Service Tips from the Movie ‘Elf’”.Jodi Beuder says, “You probably know the Christmas classic, Elf, starring Will Ferrell. It’s an uplifting tale of a human raised by elves who seeks out his real family, and in the process helps restore people’s faith in Christmas. As Buddy the Elf, Ferrell has some very funny moments. But watch closely. He delivers some great customer service tips too.Keep them in mind this holiday season when you’re serving a ‘blizzard’ of stressed-out customers... [...]

Every marketer needs at least one squeeze page; you really need one per website, at least. It’s not hard to create one, but creating one that actually gives you a high percentage of opt-ins is a harder task.You want enough information that people are intrigued, but not so much that you bore them. And you want one that looks attractive, and, preferably, you want a design that has been proven to work.Juan Morales has studied squeeze page designs and now has released software that produces attractive, effective squeeze pages. He calls it Epic Squeeze.With this new WordPress plugin, you can... [...]

The latest article on HubSpot blog is titled “How Pinterest Saves the Day (Again) With Now-Trending Tool for Ecommerce”.Greg Wise says, “For all those holdouts who still think Pinterest is a place to store recipes or create dream boards, the social platform has changed the game yet again. Pinterest is the fastest-growing social network available at 53 million monthly users, with more clout when it comes to ecommerce than both Facebook and Twitter. And just when we all thought they’d won the game, they went and topped themselves again”.How Pinterest Saves the Day (Again)... [...]

The latest post on ‘Mashable’ is titled “Twitter Finally Explains Twitter”.Kurt Wagner says, “For the socially savvy, hashtags and trending topics are very much a part of the 21st century vernacular. For others, these terms may prompt a question: What is Twitter? A YouTube video answering that very question was tweeted out by @TwitterGuide, one of Twitter’s experimental accounts, last week.The video was published in February, but has fewer than 100 views, likely because it is unlisted and comes with the standard warning”.Twitter Finally Explains Twitter Mashable.com [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Three Digital Marketing Trends for 2014 and Beyond″.Baer says, “Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. I discussed three: Real-Time Marketing, Creating Youtility, and Empowering Employees & Fans. 1. Real-Time Marketing The”.Three Digital Marketing Trends for 2014 and BeyondJay Baer’s ‘Convince & Convert’ Blog [...]

John Chow’s latest blog post is titled “How To Increase Email Subscription By Over 400%”.Chow says, “The money is in the list. We all know that. A big email list is like money in the bank. The key to building a big list is getting people to subscribe to it. Unfortunately, most bloggers don’t do a very good at this. They put up a simple email sign up box, expecting all their readers to subscribe, and get upset when nobody does.You need to use multiple methods to get your subscription box in front of the readers. I have been using a new service call OptinMonster for the past week, and... [...]

The latest ‘Econsultancy’ blog post is titled “10 things to avoid using in your email subject lines”.David Moth says, “Writing an email subject line is a fine art that requires a high level of creativity as well as careful analysis of what customers respond to.It’s not easy coming up with varied topics that pique the reader’s interest while avoid becoming monotonous or relying too heavily on sales and promotions.Luckily there are a huge number of case studies published online that help to give marketers inspiration by revealing the type of content and tactics... [...]

The latest article on  ‘Marketing Land’ is titled “Content Marketing Strategy: How To Create Killer Headlines”.Kerin Foster says, “Content creation isn’t just about the meat of what you’re writing. Consider the first thing the potential reader sees: the headline.Think of it this way: if you open your Inbox and see an e-mail with a subject line that sounds cheesy and spammy, are you going to open it? Probably not. Similarly, when creating your content, don’t forget that your headline is one of the most important aspects of it. It is your very first opportunity... [...]

The latest article on ‘MarketingProfs’ is titled “B2B Buyers Prefer Short Content; Rely Heavily on Google Searches”.Ayaz Nanji says, “Almost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by Pardot.After an initial search, 70% of buyers then return online 2-3 times to do additional research, and 12% return online more than three times. Just under one in five (18%) do all of their online research in a single sitting.Besides Google, B2B buyers also use personal networks (15.5%), Yahoo (5.5%),... [...]

The latest MOZ blog post is titled “Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value”.Cyrus Shepard says, “Bad linkbait is the scourge of the Internet. It wastes our time, money, and our audience’s attention. A growing problem with poorly executed linkbait is the risk it creates for your SEO and the hidden costs of creating less-than-stellar content. What’s the solution? We love good linkable assets. Let’s explore why linkable assets deliver 10 times more value for your SEO dollar”.Why Bad Linkbait Needs to Die: How Linkable Assets Deliver... [...]