The latest article on Business Insider is titled “The 10 Biggest Social Media Marketing Fails Of 2013”.Richard Feloni says, “There are some good corporate social media accounts out there. Oreo churns out cute ads based on current events, and the British cell provider Tesco Mobile caught the Internet’s attention with charmingly sarcastic tweets that even trolls can’t resist.But there are at least as many fails going on in the marketing social sphere as wins, and the fails are often epic.A common element to all of these mishaps is that the social media team was... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on ‘Business 2 Community’ is titled “Marketing Trends for 2014”.Zach Heller says, “Recently I was asked the question, “what trends should I be paying attention to in planning my 2014 marketing strategy?” And I answered that question in my newsletter that came out earlier this month.Below is my answer:1. Segmentation and DataI believe that 2014 is the year that the smoke clears on big data. To this point, its been little more than a buzzword. And to those of us with smaller budgets, merely a pipe dream. But with the amount of money being... [...]
The latest article on HubSpot blog is titled “8 Little Tricks to Make Your Emails More Clickable”.Niti Shah says, “Good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter — or worse, in the spam folder. And then, when someone actually opens your email, they don’t actually click through. You may often think to yourself, “Ugh. I just can’t win.”I’ve got your back, though. Here are eight little things you can start doing immediately to... [...]
The latest article on ‘Marketing Land’ is titled “Twitter’s Vine Adds 19 New Languages In Global Expansion”.Ginny Marvin says, “Vine co-founder, Colin Kroll, announced in a blog post today that the six-second mobile video app is going global. Vine’s iOS app has been translated into 19 new languages and the Android app is now available in 21 more languages.The newest languages are: Danish, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Portuguese (Brazil), Russian, Spanish, Swedish, Simplified Chinese, Traditional... [...]
The latest ‘Econsultancy’ blog post is titled “Five stat-packed Christmas ecommerce infographics”.Graham Charlton says, “With Christmas just a month or so away, the ecommerce tips and predictions are coming thick and fast, not leastfrom this blog. As ever, we’re expecting a record Christmas for ecommerce sales, while mobile is likely to play a massive role.Here are five Christmas-themed ecommerce infographics packed full of stats”.Five stat-packed Christmas ecommerce infographics‘Econsultancy’ Blog [...]
The latest MOZ blog post is titled “Web Psychology – Whiteboard Friday”.Nathalie Nahai says, “Behind nearly all of our marketing efforts is a hope that our customers will react and behave in a certain way. In that sense, psychology is a natural link to marketing, and in today’s Whiteboard Friday, one of the web’s leading authorities gives us a run-through of the fundamentally important field of web psychology”.Web Psychology – Whiteboard FridayMOZ Blog [...]
The latest ‘Aweber’ blog post is titled “Leave The Stuffing In The Turkey: Why You Shouldn’t Overstuff Your Emails”.Rachel Acquaviva says, “In America, Thanksgiving makes us think of fall, family, football and, of course, a big holiday meal with turkey and all the trimmings. But this Thanksgiving, no matter where you are, heed our warning – stay away from “stuffing!”We’re talking about email “stuffing,” of course – when you try to cram way too much into one long message. And most of it may not even be what your subscribers want to hear about“.Leave The Stuffing In... [...]
The latest article on ‘Business 2 Community’ is titled “The State of Blogging”.Tatiana Aders says, “Marketers are using blogs more and more as a channel to acquire new customers, increase brand awareness and earn a variety of other marketing returns. Yet, according to a recent Social Media Marketing Report, sixty-two percent of marketers want to know more about blogging and at the same time sixty-six percent plan on increasing blogging activities. In fact, blogging was the top channel that respondents in the social media marketing report want to know more about. This overlap... [...]
The latest post on ‘Mashable’ is titled “Why Marketers Count Users By Channel Source”.Dani Fankhauser says, “Finding out where your website visitors are coming from is as foundational to the Internet as the link itself. But as marketers begin to invest more dollars into social media marketing and paid ads on various platforms, from Facebook to Twitter to StumbleUpon and more, the metrics to back up those investments become more powerful. Channel source tells marketers the volume of users coming from referrals, whether they’re social, search or direct.Let’s look... [...]
The latest article on HubSpot blog is titled “Let’s Talk About Digital Ad Fraud, Because It’s Everywhere”.R. Scott Raynovich says, “Most digital advertising is worthless. Especially the ad networks. These stories are everywhere. I just heard another one, on the phone. Want proof? It’s already out there. I have plenty of personal experience and sources.I know a CEO of a digital ad firm that says that most of the people he deals with are sleazy and lie. I have several personal experiences of ad buys in which I was getting nothing for something. I also have... [...]