The latest ‘Web Marketing Today’ blog post is titled “Email Spam Traps and How to Avoid Them”.Pamella Neely says, “Spam traps regularly catch well-meaning email marketers who would never think of themselves as spammers.Don’t let yourself be one of the marketers who will get stung by a spam trap this year, or in 2014. They can hurt your deliverability statistics badly. Twenty-two percent of opt-in email messages never make it to the inbox according to Return Path’s Email Intelligence Report: Placement Benchmarks 2013. The most chilling part of the 22 percent statistic? It’s rising... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on ‘Marketing Land’ is titled “Holiday Email Marketing: Will You Be On Santa’s Naughty List?”.Alyssa Nahatis says, “This holiday shopping season, we anticipate record growth for online sales, with Thanksgiving expected to reach $1.1 billion, Black Friday at $1.6 billion and Cyber Monday at $2.27 billion, up 15% year-over-year. With retailers opening their doors and flipping the switches for online sales earlier, your email inbox is likely already a digital deluge of email promotions and coupons for “incredible savings!”Consumers know... [...]
The latest article on ‘MarketingProfs’ is titled “Three Marketing Tactics to Tap Into the Emerging Apple Demographic”.Charles Nicholls says, “Apple customers are emerging as an important new demographic, accounting for a massive 89% of mobile commerce sales.When Orbitz admitted that it ranks products differently for Mac users, citing 20-30% higher average order values, much comment was made about the difference between Mac and PC customers.But that is only half the story. When you factor in mobile devices, the new Apple demographic begins to have significant implications for marketers”.Three... [...]
The latest article on ‘Marketing Land’ is titled “Are Twitter Ads Right For Your Local Business? How To Decide”.Chris Marentis says, “With Twitter blasting out of the gate with IPO news, not to mention 230+ million monthly active users, many local marketers have been left wondering: when does it make sense for a local business to test Twitter ads? And, how much time and energy should be devoted to Twitter with the myriad of other social media platforms out there?For certain local businesses, Twitter can serve as a terrific channel for boosting their online presence,... [...]
The latest article on ‘Business 2 Community’ is titled “What The Modern Marketer Looks Like”.Brittany Berger says, “As 2014 quickly approaches, marketers like us are ready to nail down the final details of next year’s marketing plan. It’s time to get out of the planning stages and into execution. As that transition starts, we all need to take a step back and say “how will I get those goals accomplished, and what skills do I need to do so?”Marketing doesn’t look much like what it used to. We’ve gone from the days of Mad Men to the days of content creators and Youtility businesses.... [...]
The latest ‘Econsultancy’ blog post is titled “SEO is now PR, but are PR agencies still not ready?”.Ian McKee says, “PR is no longer the future of SEO. It already is PR. SEOs recognise this, and the majority are now carrying out online PR: whether they call it that or not, all decent SEOs are now creating content and reaching out to online influencers.General marketers realise this. In a survey we recently conducted of 250 UK marketers, 52% said that PR and SEOwork closely together in their organisation, and a whopping 71% think their PR agencies are experts at... [...]
The latest ‘Web Marketing Today’ blog post is titled “Gated vs. Ungated Content”.Pamella Neely says, “Imagine you are finishing up your latest content marketing project. Let’s say you have a terrific new ebook, video, or recorded webinar that you know your prospects will love.You upload this content to your site. You set up the landing page. Now you add the form to the landing page so you can build your list and follow up with people who downloaded this content.You just reduced your potential downloads by 95 to 98 percent of what they could have been.That’s not a typo. Let’s... [...]
The latest MOZ blog post is titled “9 Lessons from an $11m Marketing Campaign”.James Porter says, “Most marketers would love to have the budgets that large corporations can play with, but the truth is that big-budget tactics don’t have to cost a huge amount of money. Here are some great lessons we can all learn from an immensely successful campaign in the UK”.9 Lessons from an $11m Marketing CampaignMOZ Blog [...]
John Chow’s latest blog post is titled “4 Ways To Use LinkedIn To Generate Leads For Your Business”.Chow says, “LinkedIn is a social networking platform exclusively for businesses and employment. It is also one of the most underrated social media platforms out there. LinkedIn can offer your business so much value in new traffic, leads, customers and networking.LinkedIn should be part of your social media marketing platform, if it is not already. Let’s take a look at these four tips to help you use LinkedIn to generate new leads for your business”.4 Ways To Use LinkedIn To Generate... [...]
The latest ‘Econsultancy’ blog post is titled “Making the most of affiliate marketing this Christmas”.Robert Durkin says, “We all know that Christmas is a huge season for retailers, but it’s also a big deal for affiliate marketers.Bloggers everywhere are starting to reveal their site content for the holiday season: what we should wear, what we could cook and what we must buy our children.For content affiliate sites, seasonal content is perfect for advertising Christmas gifts and related products. According to stats from Experian Hitwise, online shopping over... [...]