The latest article on ‘The Forrester Blog’ is titled “The Convergence of Commerce and Content Platforms Gathers Momentum”.Peter Sheldon says, “Many brands and corporations today suffer from “two site” syndrome. The ‘.com’ site (often owned by brand/corporate marketing) serves to offer up a glossy magazine experience – designed to romance the customer with brand and product stories, while the ‘store.’ is owned by the eBusiness team and is designed around structured product content to optimize conversion and revenue goals. The result is often fragmented and poorly... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on ‘MarketingProfs’ is titled “How to Increase Email Marketing Conversions”.Verónica Maria Jarski says, “Spending on email marketing is projected to reach $2.5 billion by 2016, but even all that money doesn’t guarantee conversions. To help boost your email marketing conversions, check out the tips in the following infographic by Monetate.Among Monetate’s suggestions:Avoid batch and blast. Your customers aren’t all the same, so why send everyone the same email? Segmented email campaigns produce a much higher click-through rate than undifferentiated... [...]
The latest post on ‘Mashable’ is titled “Twitter Stock Falls 4%, Hitting New Low”.Seth Fiegerman says, “Twitter stock declined by more than 4% in early trading Monday, inching down toward $39 a share, which marks a new low trading price for the young public company.Twitter opened at $45.10 a share on its first day of trading just more than two weeks ago and the stock shot up to as high as $50 that same day. Since then, however, the stock has mostly hovered between $40 to $45 a share”.Twitter Stock Falls 4%, Hitting New LowMashable.com [...]
The latest article on ‘Business 2 Community’ is titled “How to Use Facebook for your Business to Get Results”.Yasmin Bendror says, “Facebook is by far the biggest social media channel, with an updated estimate of 1.26 billion people using the site, 699 million (updated for October) active users each day, and generate up to 645 million local business page views per week. Facebook has proved popularity amongst users is here to stay. Facebook can be thought of as the “social” home for your business on the Internet. It’s a place where people can go to leave a message, browse... [...]
The latest MOZ blog post is titled “Remarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome”.Larry Kim says, “Today, I’ll share with you a case study on how we used remarketing to make our content marketing and SEO efforts up to seven times more effective. In the last two years, we’ve moved beyond just doing SEO and I’d love to show you the lessons we’ve learned in the time it took to get here”.Remarketing: How to Make Your Content Marketing and SEO up to 7x More AwesomeMOZ Blog [...]
The latest post on ‘Mashable’ is titled “Marketers, Do You Really Know Your Customers?”.Stephanie Walden says, “Finding out where your website visitors are coming from is as foundational to the Internet as the link itself. But as marketers begin to invest more dollars into social media marketing and paid ads on various platforms, from Facebook to Twitter to StumbleUpon and more, the metrics to back up those investments become more powerful. Channel source tells marketers the volume of users coming from referrals, whether they’re social, search or direct.Let’s... [...]
The latest ‘Econsultancy’ blog post is titled “Consumers prefer live chat for customer service: stats”.Graham Charlton says, “Live chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email and 44% for phone. I can see why as live chat combines the best of phone and email, and avoids the pain of hanging on the line listening to muzak.The stats come from eDigital’s Customer Service Benchmark which surveyed 2,000 consumers on their experiences of various customer service channels”.Consumers prefer... [...]
The latest article on ‘MarketingProfs’ is titled “Seven Ways to Go Beyond Black Friday If You’re a Small Business”.Joe Manna says, “Black Friday is a big deal to small businesses. Consumers in 2012 spent on average $423 during Thanksgiving weekend, or $59.1 billion total (a 13% increase from the previous year), according to the National Retail Federation (NRF).This year, on Friday, November 29, retailers will open their doors early to attract Black Friday shoppers with attractive discounts and bundled services. Entire shopping communities are abuzz with ad-scan leaks, rumors,... [...]
AlexanderBeloev‘sRoyalMag WordPress Theme is a minimalist magazine WordPress theme that is also suitable for business sites.This is a new release (v. 1.1) of the theme he released several months ago. This version gives you many useful features:• It’s fully responsive so your content will always look good on any screen• Includes a responsive(mobile friendly) or full width slider• Bundled with 5 premium plugins• Options panel easily customizes your website (It’s is fully customizable, so it will satisfy the requirements even of the pickiest client.)• Includes a Visual... [...]
The latest article on ‘Marketing Land’ is titled “BI Report: Google Glass Will Sell 21 Million Units By 2018”.Matt McGee says, “Google Glass will become a mainstream product that sells almost a million units when it’s released next year, and grow to selling more than 21 million units by 2018. That’s according to a new Business Insider (BI) analyst report out this week.“Despite the clunkiness and awkwardness of the early beta version of Glass, we think computerized glasses will establish themselves in certain professional niches and gradually become a mainstream... [...]