‘Marketing Trends for 2014’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Marketing Trends for 2014”.
Zach Heller says, “Recently I was asked the question, “what trends should I be paying attention to in planning my 2014 marketing strategy?” And I answered that question in my newsletter that came out earlier this month.
Below is my answer:
1. Segmentation and Data
I believe that 2014 is the year that the smoke clears on big data. To this point, its been little more than a buzzword. And to those of us with smaller budgets, merely a pipe dream. But with the amount of money being thrown into data and customer personas, it will soon be something even the smaller companies will be able to take advantage of”.
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