The latest ‘Econsultancy’ blog post is titled “Seven tips to increase engagement with your video ads”. Niki Stoker says, “Econsultancy showcased stats revealing that interactive online video ads are twice as popular among UK advertisers as their global counterparts and Britons are 60% more likely to interact with them.  So how can advertisers minimise the disruption consumers feel with video ads but maximise interaction? The seven tips below helped us hit a dismiss rate of just 11% globally for interactive pre-rolls (YouTube/Google’s TrueView dismiss rates are... [...]

The latest article on HubSpot blog is titled “’50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]”. Anum Hussain says, “Want to earn money for your business? Want to generate leads for your sales team? Want to accelerate sales for your online store? Want to do anything for your business that actually matters? Well then you need calls-to-action. Without them, we wouldn’t be converting our websitevisitors or social media fans into actual leads for our sales team. Without them, we wouldn’t be calling on our”. 50 Call-to-Action... [...]

The latest MOZ blog post is titled “Google Authorship Troubleshooting: Article Attributed to Wrong Author”. Mark Traphagen says, “One of the toughest Google Authorship troubleshooting requests we get at the Google Authorship and Author Rank community on Google+ concerns misattribution of authorship in Google search results”. Google Authorship Troubleshooting: Article Attributed to Wrong Author MOZ Blog  [...]

John Chow’s latest blog post is titled “Why You Should Buy Your Next Website”. Chow says, “Building a start-up from scratch is an amazing feeling. Not just the sense of accomplishment, but the fact that you are able to tailor the company’s image and culture to what you want it to be. Of course there is the main drawback; thefact that in their first year, a quarter of all start-ups will fail, and by year five the rate of failure jumps up to 55 percent”. Why You Should Buy Your Next Website John Chow’s Blog  [...]

The latest article on ‘MarketingProfs’ is titled “Use Social Media to Steal Market Share (and More Good Advice for CMOs)”. Susan Ganeshan says, “Social media has proven itself an invaluable venue for businesses promoting their products and specials, but its value doesn’t end there. The direct and unbiased feedback customers share via social media opens a universe of possibilities for CMOs who want to blow the doors off of the competition while driving measurable results. The first step in this process is to operationalize social media feedback for a more informed strategy, more... [...]

The latest article on ‘Business 2 Community’ is titled “The What, Why, Dos and Don’ts of Comment Marketing”. Belinda Summers says, “Most marketers regard commenting as basically a spamming tactic used to build links and earn exposure on popular blogs. Although there’s no denying that commenting does produce such a result, but it should also be given a fair shake as a more in-depth marketing strategy. You see, it’s more than just spam. True commenting is about giving meaningful views and thoughts in order to promote relations, interactions, connections and eventually... [...]

The latest ‘Aweber’ blog post is titled “Get Your Audience Excited: How To Really Wow Them”. Crystal Gouldey says, “Award-winning ads can teach us a lot about what works and what doesn’t when it comes to marketing. That’s why we’ve been looking at some exceptional ones and extracting important lessons from them. This last ad we’ll cover won four International Advertising Bureau’s MIXX Awards and an AdWeek Buzz Award“. Get Your Audience Excited: How To Really Wow Them Aweber Blog  [...]

The latest post on ‘Mashable’ is titled “Why Microsoft Is in it for the Long Haul With Surface”. Todd Wasserman says, “When Microsoft first announced its Surface tablet last June, it claimed it had cracked the code on the category. Weighing in at roughly the same size as the industry-leading iPad, the Surface had improved upon Apple’s design, Microsoft claimed. The Surface was “designed to seamlessly transition between consumption and creation, without compromise” according to a press release at the time. The product was also based on “extensive investment... [...]

The latest ‘Econsultancy’ blog post is titled “Five practical tips to help you get the most from your social media monitoring”. Jeremy Hollow says, “It doesn’t matter if you use social media monitoring tools for consumer engagement, PR, customer service or market research, here are a few tips which can help you focus your activity and get more in return“. Five practical tips to help you get the most from your social media monitoring ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “‘Study Shows Nonprofits Raise More Money by Following BBB’s Guidelines”. Taylor Corrado says, “A recent study commissioned by the Better Business Bureau’s Wise Giving Alliance (BBB WGA) found that national nonprofits that meet the “watchdog’s standards for accountability” raise considerably greater amounts of money via donations – 8%, to be precise – than other organizations that don’t abide by the group’s guidelines. It was an even larger difference for”. Study Shows Nonprofits... [...]