The latest ‘Econsultancy’ blog post is titled “12 surefire ways to increase conversions on mobile devices”.David Moth says, “Smartphone conversion rates are typically lower than on desktop and tablet due to a number of factors, not least screen size and a perceived lack of functionality.However as with all areas of ecommerce there are steps that site owners can take to improve the user experience and increase conversions from mobile devices.For an in-depth look at the intricacies of m-commerce download our Mobile Commerce Compendium, but to get you started here... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on ‘MarketingProfs’ is titled “Your Seven-Point Checklist: Get the Right Landing Page to Show Up in Search Results”.Aleh Barysevich says, “One of our clients, Lisa B., runs an online seed store, which features multiple brands and offers various kinds of seeds (flower, vegetable, garden plants, etc.). Lisa’s store has a unique selling proposition: The varieties of seeds are exclusive and unusual. Among others, the site had a specific section for rare species, so Lisa wanted a corresponding section of her site to rank for “rare plants and seeds.”However,... [...]
The latest article on ‘Business 2 Community’ is titled “Manage Your Marketing: Handling a Crisis”.Margie Clayman says, “For companies, bad press has always been a known enemy. In the past, there were angry customer letters, stories on the nightly news, or critical articles in magazines or newspapers. The one advantage that companies have enjoyed until recently in these scenarios was the luxury of time. There was time to see the problem, time to address it, time to craft a response, and time to get the response out there. Today, with the 24/7 news cycle and the online world... [...]
The latest article on HubSpot blog is titled “A Busy Sales Executive’s Guide to Effective Social Monitoring”.Mark Roberge says, “I talk to sales executives a lot via networking. More often than not, my discussions with them pertain to best practices. One best practice I like to bring up is social media monitoring, which, to me, is something executives need in order to be wholly effective in their jobs”.A Busy Sales Executive’s Guide to Effective Social MonitoringHubSpot [...]
The latest ‘Web Marketing Today’ blog post is titled “23 Tips for Content Marketing”.Kunle Campbell says, “An effective content marketing strategy can help with your overall marketing efforts and improve your site’s search rankings. Audience awareness and promotion are also key elements to successful content marketing.Here are 23 tips to help craft your content marketing strategy.1. Rethink What Content IsContent is not just text articles. Content can be video, podcasts, interactive material, and research. Graphics make excellent content and infographics can have high returns-on-investment”.23... [...]
The latest ‘Econsultancy’ blog post is titled “Time to say a last goodbye to organic keyword data?”.Graham Charlton says, “here are lots of reports around the web right now that Google is redirecting all traffic to the HTTPs (secure) version of its site. Search Engine Land explains that this may be an attempt to block NSA spying, or perhaps to increase ad sales. Who knows?What does seem certain is that the amount of organic traffic which is encrypted has leapt up over the past month, and more so over the last day or so”.Time to say a last goodbye to organic... [...]
The latest post on ‘Mashable’ is titled “Twitter Seeks $1 Billion Line of Credit, Report Says”.Kurt Wagner says, “Twitter is reportedly seeking a line of credit between $500 million and $1 billion leading up to the company’s IPO, according to the New York Post. The tactic is similar to one used by Facebook during it’s pre-IPO run in 2012, and the money could be used to help Twitter expand even further in the months immediately before hitting the market.A Twitter spokesperson declined to comment on the report.JP Morgan Chase and Morgan Stanley are in talks with... [...]
David Coss (he calls himself Cossack) has announced Komenz, which he describes as a “social comments syndicator”.Whenever anyone makes a comment on your account on a major social network about your site, this software will copy it to all your accounts on other social networks so that you get the maximum leverage from it. It supports, Google Plus, Facebook, LinkedIn, Twitter and WordPress.The result of spreading people’s comments around like this is that a lot more people see these recommendations, and there’s a possibility that your content will become viral.For example,... [...]
The latest ‘Econsultancy’ blog post is titled “Twitter competitions: how to make the most of your promotions”.Melanie Seasons says, “Competitions on Twitter can be a great way for brands to increase followers, boost engagement and raise awareness of campaigns.But are you playing by the rules and making the most of your promotions?”.Twitter competitions: how to make the most of your promotions‘Econsultancy’ Blog [...]
The latest article on ‘The Forrester Blog’ is titled “A Few Thoughts on eCommerce in Argentina”.Zia Daniell Wigder says, “I spent several days in Buenos Aires last week which was fantastic – great fun and really helpful in terms of understanding what’s happening in the eCommerce market. Wednesday was the annual eCommerce Day event: It was packed with well over a thousand people in the audience. I presented on global eCommerce trends that are set to impact the market in Argentina, and also met with a number of online retailers.A handful of takeaways from these conversations:eCommerce... [...]