The latest ‘Econsultancy’ blog post is titled “Email marketers focus on integration, automation and optimisation”.Bola Awoniyi says, “While the number of channels for communicating with consumers has increased, email marketing remains an integral part of a brand’s digital offering.The 2013 edition of the Email Marketing Platforms Buyer’s Guide documents a number of factors which have contributed to the email marketing industry’s sustained growth.Email’s familiarity in the face of an ever-changing digital landscape and its pivotal position in multichannel... [...]

The latest MOZ blog post is titled “From Zero to a Million: 20 Lessons for Starting an Internet Marketing Agency”.Mike Ramsey says, “This post is a combination of stories and thoughts about what I have gone through building Nifty Marketing. My hope is that a few of you who are out there hustling will benefit from doing some of the things that I did, and most of the things that I didn’t”.From Zero to a Million: 20 Lessons for Starting an Internet Marketing AgencyMOZ Blog [...]

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Top 7 Causes for a Failed Online Business”.Gail says, “There are 3 large online information markets that are evergreen and continue to grow over time. Those 3 are health/wellness/fitness, dating/relationships and making money.Let’s face it. For the most part, as humans, we get very excited about a project or a goal in the beginning. But, as the rubber meets the road, it is becomes more difficult to maintain our focus and achieve what we want”.Top 7 Causes for a Failed Online BusinessPLR Health Wizard Blog*This blog... [...]

The latest post on ‘Mashable’ is titled “Marissa Mayer Converts Users to Yahoo One Retweet at a Time”.Seth Fiegerman says, “Marissa Mayer has worked to bring back users to Yahoo by improving its products. On Thursday, she took a different approach: Twitter.Over the course of several hours on Thursday, Mayer retweeted and replied to nearly a dozen people on Twitter who pledged to make Yahoo their homepage in exchange“.Marissa Mayer Converts Users to Yahoo One Retweet at a TimeMashable.com [...]

The latest ‘Econsultancy’ blog post is titled “64% of businesses increased spending on online display this year: report”.David Moth says, “Almost two-thirds of businesses (64%) increased their spending on online display advertising this year, while just 14% decreased their level of investment in this channel.This marks a trend of increasing spend as the proportion of advertisers having increased their budgets for display advertising has gone up from 57% to 64% since 2009.While this trend reflects the stabilised economy in 2013 compared to 2009, it also highlights... [...]

The latest article on ‘The Forrester Blog’ is titled “A Comprehensive Review of the Global eCcommerce Landscape, Finally”.Susan Huynh says, “eCommerce is becoming more globally pervasive. Therefore, retailers must continually adapt their expansion strategies to reflect changing retail consumption behaviors. But what makes a country ready for eCommerce? When making investment decisions, certainly macroeconomic conditions, internet access and consumer market size are important facts to seek after. However, there is much more driving the eCommerce market.In order for firms to understand... [...]

The latest article on HubSpot blog is titled “‘How to Develop a Strong Inbound Company Culture”.Marisa Smith says, “Many company owners look at an inbound marketing plan as a silver bullet that will solve all their growth challenges — they’ll get more leads, convert them into more customers and revenue, and retire to a beach in the Bahamas.However, we know a secret: a successful inbound marketing plan is likely to create a whole new set of challenges, like”.How to Develop a Strong Inbound Company CultureHubSpot [...]

The latest ‘Econsultancy’ blog post is titled “Marketing automation: how it works and why it’s important for modern marketers”.David Moth says, “Marketing automation is a powerful tool for brands as it allows them to create a rich profile of their audience and use targeted marketing messages to help drive conversions.In order for automation to work effectively data must be turned into insights that help to create strong customer lifetime value models and optimise marketing messages.Digital channels provide new and valuable sources of data and customer insight... [...]

The latest post on ‘Mashable’ is titled “Does Your Business Need a Full-Time Social Media Team?”.Todd Wasserman says, “While some small business owners need convincing that social media can help their businesses, Steve Acree doesn’t have any doubts. He doesn’t have any time, either.Acree, founder and owner of Memphis, Tenn.-based Seismic Audio, says he and his staffers went whole hog on social media for two weeks in August, but soon realized that the time-consuming strategy compromised their regular workload. “I found myself late to some meetings because... [...]

The latest article on  ‘Marketing Land’ is titled “Appeals Court Rules Facebook “Like” Protected By Constitution”.Greg Sterling says, “The First Amendment of the US Constitution protects Facebook Likes as free speech. That’s according to a US Fourth Circuit Court of Appeals ruling, as reported by the Wall Street Journal.The underlying facts of the case involved sheriff’s deputies who were fired for endorsing (Liking) the sheriff’s political opponent on Facebook. The existing sheriff discovered this and canned the deputies. They sued to get their jobs... [...]