The latest article on ‘MarketingProfs’ is titled “E-commerce Benchmarks: Email Conversion Rates Drop in 2Q13”.Ayaz Nanji says, “The average conversion rate from email for e-commerce websites dropped in the second quarter of 2013, falling to 3.34%, from 3.56% in 2Q12, according to a recent report from Monetate.Referral traffic from email also declined, falling 26% in in 2Q13 compared with the same quarter last year. However, average order value from email channels was up to $99.93 in 2Q13, from $89.43 in 2Q12.Search conversion rates also dropped (1.94% in 2Q13 from 2.12% in 2Q12),... [...]

The latest article on Business Insider is titled “Here’s One Way To Estimate Twitter’s Revenues Prior To Its IPO”.Jim Edwards says, “Dick Costolo, Chief Executive Officer of Twitter.The biggest mystery that will be solved when Twitter finally files its IPO papers with the SEC is: How much money does the company make in revenues?So far, we have only estimates of just under $600 million for 2013 and an expected $1 billion in 2014. But those estimates aren’t from sources inside Twitter, and they’re old”.Here’s One Way To Estimate Twitter’s... [...]

The latest article on ‘Business 2 Community’ is titled “The Four Pillars of Content Strategy”.Glenn Gow says, “Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars:Space – What space do you want to own?Production – How do you make it easy to produce?”.The Four Pillars of Content StrategyBusiness2Community.com [...]

The latest article on HubSpot blog is titled “‘8 Crucial Steps to Building an Inbound Website”.Remington Begg says, “Today’s websites have changed when compared to those of even three years ago. Advancements in technology combined with wiser consumers have made closing sales harder for those businesses stuck in a more traditional marketing mindset. For instance, arecent study concluded that before the consumer picks up the phone to talk to a sales person,they’re already 57% through the buying”.8 Crucial Steps to Building an Inbound WebsiteHubSpot [...]

The latest ‘Web Marketing Today’ blog post is titled “When is the Best Time to Send an Email?”.Pamella Neely says, ““When is the best time to send an email?” is one of the most frequently asked questions about email marketing. After all the work of building a list, crafting a message, and designing the email, everybody wants to get the best results possible. Nobody wants to mail at the wrong time.So when is the best time to send an email? Answers vary. The best course of action is to test and find out”.When is the Best Time to Send an Email?Web Marketing Today [...]

The latest article on ‘Business 2 Community’ is titled “5 SEO Strategies for Getting Found Online”.Angela Hausman says, “Every time I talk to clients or students about SEO (Search Engine Optimization), I see their eyes glaze over and just know they aren’t understanding what I’m talking about. So, when I ran across the infographic, I thought it would help build greater understanding of how to get found online”.5 SEO Strategies for Getting Found OnlineBusiness2Community.com [...]

The latest post on ‘Mashable’ is titled “Why You Were Added to Twitter Spam Lists”.Kris Holt says, “Over the last few days, Twitter spammers have been urging users to find out Louis Tomlinson‘s phone number, hear a leaked version of One Direction‘s new album and get a free iPhone.What’s notable is that these spammers weren’t sending tweets or direct messages. Instead, they made use of Twitter’s list function, adding people to various lists and indirectly pointing thousands of users toward spam sites.Lists are typically used to organize Twitter... [...]

The latest ‘Econsultancy’ blog post is titled “How Google could fix the press release”.Ian McKee says, “The press release, the original tool of the PR pro, is broken. It happened in stages. First there came email, prior to whichpress releases had been faxed or posted to editors, the laboriousness of the task forcing PR people to choose their targets with appropriate care and attention.But with email, you can grab a list and not think twice about bunging it out to all and sundry. The result was laziness leading to abuse”.How Google could fix the press release‘Econsultancy’... [...]

The latest MOZ blog post is titled “How to Use Tumblr for SEO and Social Media Marketing”.Takeshi Young says, “Many people overlook Tumblr, but it has tremendous potential for SEO and social media marketing. I myself was slow to adopt it as a social media platform, but once I started using it I became hooked by its power and simplicity. Hopefully by the end of this post, you’ll feel the same”.How to Use Tumblr for SEO and Social Media MarketingMOZ Blog [...]

John Chow’s latest blog post is titled “Risk vs Reward, An Allstate Case Study”.Chow says, “Do you understand the relationship between risk and reward, dreams and struggles?They say that taking big risks makes you more available to reap big rewards. Would you agree with me when I say that your reward is proportionate to the amount of risk that you take? You see, some people want big rewards, but they’re unwilling to take big risks. I don’t think the universe works that way”.Risk vs Reward, An Allstate Case StudyJohn Chow’s Blog [...]