The latest article on ‘Business 2 Community’ is titled “Business Insider Study: Brands Need Concentrated Social Media Presence”.Emily Wilson says, “Recent statistics indicate a vast and still growing appetite for social media, with the average user perusing their chosen networks anywhere from 30 minutes to 3 hours per day. And as Business Insider notes, much of that time is spent on mobile: “social media is one of the largest time buckets on mobile,” according to the article.Business Insider conducted a study meant to ”analyze the considerations and potential benefits... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest post on ‘Mashable’ is titled “Why ‘Clicktivism’ Isn’t a Dirty Word”.Meg Wagner says, “Liba Rubenstein, Tumblr‘s director of outreach, has heard all of your complaints.She knows some people think online activism is lazy. She’s aware that some believe what society does online is independent of what they do offline. She’s heard every argument against “clicktivism.”“At best, [online activists] are accused of being naive of how the world really works,” she said at the Social Good Summit“.Why ‘Clicktivism’... [...]
The latest article on ‘Marketing Land’ is titled “Making Multi-Screen Campaigns More Engaging: Tips From 3 Pioneers At #AWX”.Lauren Litwinka says, “Welcome back to Marketing Land’s coverage of Advertising Week 2013! The afternoon of Day 2 assembled an esteemed panel of pioneers in the multi-screen campaign space. Lead by moderator Suzan Gursoy, Publisher of ADWEEK, the trio of speakers included Ritu Trivedi, SVP, Digital Strategy & Partnerships, MEDIAVEST, Karen Starns, Edwards GM Bing Consumer Marketing, MICROSOFT, and Aimee Duell EVP Brand Partnerships,... [...]
The latest article on ‘MarketingProfs’ is titled “IBM’s Ed Abrams on SMB Social Strategy and Content Marketing”.Kerry O’Shea Gorgone says, “Newsmakers in social marketing tend to be large companies, with big ad spends. Small and midsize companies can sometimes feel as though they’re at a relative disadvantage, but the technologies that power big organizations’ social efforts are becoming more affordable for smaller businesses.Ed Abrams, vice-president of marketing for IBM’s small and midsize business unit, explains the changing landscape, and offers tips... [...]
The latest ‘Econsultancy’ blog post is titled “What’s the point of relationship marketing?”.Luke Brynley-Jones says, “What have Ford Retail, Maersk and Boden all got in common? (Clue: it’s got nothing to do with cars, shipping or clothes).You might have seen that Ford Retail UK has just launched a range of nail varnishes based on the colours of their latest Ford Fiesta.The colours themselves, which include Hot Magenta and Candy Blue, might not be to your taste, but if you work in social media, you’re probably already wondering why you didn’t think... [...]
The latest article on HubSpot blog is titled “What the Best Business Bloggers Do (And You Should Too)”.Corey Eridon says, “You know those business bloggers who never run out of innovative ideas, churn out a piece of content like it ain’t no thang, and are always one step ahead of industry trends?How annoying are they?Well, the good news is you can be like them!”.What the Best Business Bloggers Do (And You Should Too)HubSpot [...]
Shawn Collins’ latest blog post is titled “Free Booths at Affiliate Summit West 2014 for 4 Start-Ups”.Collins Says, “Affiliate Summit will be selecting 4 early stage startups to exhibit for free as part of our Affiliate Summit Startup Program.These booths will be for Affiliate Summit West 2014, taking place January 12-14, 2014 in Las Vegas.If you’re selected, you will receive all of the perks of a 10×10 booth at Affiliate Summit (value: $7,745):Exhibit Booth (Space only. Booth related costs such as tables, chairs, cleaning, electricity, Internet, etc. are additional).Three... [...]
The latest article on ‘The Forrester Blog’ is titled “If The Future of Advertising is Mobile, Then Why is it so Lame Now?”.Mike Gualtieri says, “The future of online advertising is absolutely mobile, says Forrester Principal Analyst and Research Director Melissa Parrish. The problem is that mobile advertising today is just a compact, less complex version of traditional web advertising. That’s why many advertsiers say that it’s not as effective. Something has to change to make mobile advertising more effective. That something, says Melissa, is that mobile advertising must be... [...]
The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Affiliate Marketing Niche Idea: Time Management”.Cecille Loorluis says, “I’m back with this week’s niche idea and I have chosen to highlight a sub-niche of the self-help niche: Time management. It was not easy for me to pick this niche, because I personally am not into self-help, but I was browsing about how to better manage time a few days ago and thought to myself: How many others out there are looking for the same tips I am? So I took aside some time (no pun intended!) to look into it and found that time... [...]
The latest article on ‘Marketing Land’ is titled “Beyond Gathering Likes: Moving Past Followers & Fans”.Kelsey Jones says, “When social media was new, the main go-to metrics were how many Twitter followers, Facebook Fans (remember those?) and even MySpace friends you had. However, social media marketing is continuously evolving, and marketers are learning that it is important to go beyond the numbers and focus on actually engaging this consumer base they have built”.Beyond Gathering Likes: Moving Past Followers & FansMarketing Land [...]