Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The Next Great Social Marketing Opportunity: The Internet of Things″. Baer says, “In late 2012, we shared an article on the TopCoder Blog entitled 2013: the Year of the Sensor – Your Year to Innovate in the Physical Realm. Thanks in part to a timely re-tweet by Tim O’Reilly, that article went on to be our 3rd most seen blog post in our 2.5 years of content”. The Next Great Social Marketing Opportunity: The Internet of Things Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Online Testing: Defining type I and type II testing errors”. Taylor Lightfoot says, “When it comes to website testing, maybe you’ve heard of the terms type I and type II errors, but never really understood what they mean. Perhaps you’re thinking they might have something to do with personality types, like a type I personality that is perhaps more aggressive than a type II personality. Or maybe blood type comes to mind? These are, of course, all wrong. In the context of testing, what we are really referring to are type I and type... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The BBC Experiments With Video News Coverage on Instagram″. Baer says, “Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats. From the content created, to the positioning and community involvement, the effort is both interesting and noteworthy for both companies and news outlets. Announced on”. The BBC Experiments With Video News Coverage on Instagram Jay Baer’s ‘Convince &... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Treat Your Bloggers Like Rock Stars″. Baer says, “Yesterday, I discussed the power of blogger outreach and how Char-Broil does an exemplary job with mutually beneficial connections. In order to achieve and implement these crucial relationships like Char-Broil does, it’s important to understand exactly what makes for a successful relationship with the bloggers who move your brand forward. The writer in me loves”. How to Treat Your Bloggers Like Rock Stars Jay Baer’s ‘Convince & Convert’ Blog  [...]

MarketingSherpa has released a case study titled “Customer-centric Marketing: Survey program turned 30% of unsatisfied software customers into brand advocates”. David Kirkpatrick says, “Eight years ago, software company Sage North America determined it needed to become more customer-centric. The company tracked customer satisfaction, but not loyalty. In a number of years, Sage created a customer survey program that measured sentiment and put internal programs in place to promote loyalty from its customer base. Discover the process and programs Sage developed that led to a 275%... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “When Analog Beats Digital Marketing″. Baer says, “You would have thought that with the advent of the compact disc and the clarity and consistency digital music provides, turntables and needles would by now have disappeared, making all those record albums stored in your garage worthless. But, you may want to think twice before you pitch them in the trash or trade a”. When Analog Beats Digital Marketing Jay Baer’s ‘Convince & Convert’ Blog  [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why Content Marketers Need Better Statistics″. Baer says, “One recent morning, a client got in touch and asked me to find a widely cited statistic that supports the use of behavioral job interview techniques. The client needed to show that behavioral interviews resulted in lower overall hiring costs, lower turnover rates, or increased productivity. They needed the statistic within two hours for use”. Why Content Marketers Need Better Statistics Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Call-to-action testing and optimization”. Erin Hogg says, “For Michael Aagaard, Copywriter, ContentVerve.com, optimizing call-to-action copy is one of the most fascinating aspects of improving conversion rates, and one of his favorite research areas. “In the last critical moment, call-to-action copy is what makes the prospect click,” Michael said. In his Email Summit 2013 presentation, “How to Optimize and Test Calls-to-action for Maximum Conversions,” Michael walked the audience through his own tests and results... [...]

StrongView has released “A Practical Guide to Modern Marketing Analytics”. The StrongView team says, “Marketers are learning how the promise of big data for marketing can help them understand individual customer context and channel that context into highly targeted and relevant communications. Download this guide to simplify the future of Big Data Marketing Analytics and what you can do to prepare, today. Key Topics How the promise of big data cloud marketing will change the way your brand interacts with your customers The 3Vs of Big Data and how the future of marketing analytics... [...]

The latest ‘MarketingExperiments’ blog post is titled “Less is More: Maximize conversion by removing website distractions”. Jesse Kraker says, “The old adage “less is more” holds true when it comes to website optimization. To optimize your website, you need to remember to stick to the goal of your site and not distract your visitors with links and other elements that can stop them from reaching that goal. In this MarketingExperiments Blog post, we’ll review a recent test from one of MECLABS’ online retail Research Partners and how the team was able to achieve a 10% lift in checkout... [...]